Watching a video, reading some information, or listening to a podcast; which method do you think allows you to retain the most information? Of course, we all learn in different ways but we now have the answer to this question thanks to a recent study. That is, on average, people remember just 10% of what they hear whilst remembering 20% of what they read leaving visual information as the winner. In fact, it is the clear winner as we remember 80% of what we see.
At first, you might wonder what this has to do with anything but this is just one statistic that shows how effective Instagram can be and why you should be using it. Considering the platform is all about images and videos, businesses can use the app to reach out to customers better than ever before. Even if users don’t act on your content right away, they are still more likely recommend it to a friend or bring it up when talking about your businesses particular topic compared to other forms of advertisement.
With over 500 million daily active users, you will need to make sure that your content is unique though. However, if you can be creative with your posts, there is no reason why you can’t benefit from the high engagement rate on Instagram – which averages over 4.2 billion likes per day according to Gramlikes.
So if you’re currently posting infrequently, we highly recommend you increase your activity. If you leave it too long between posts, not only will your followers get frustrated waiting for your content but you’ll also miss out on all that engagement. Although, don’t post too frequently or your followers will begin to see your content as spam.
We believe Instagram to be essential to your marketing strategy because you can appeal to consumers, run competitions, conduct market research, add to your ‘Story’, become more personable, learn about your customers, interact with customers, and show your knowledge to the world. So if you’re not already on Instagram, it’s time to move from the drawing board and to get started using the app on your smartphone.
It’s easy to download the app and get started. Just be sure to use the same username of your business that you use on other social media platforms to make your account easily discoverable. Also make sure you use your company logo as your profile picture. Then begin to make your presence known by following several users who are relevant to you and then you can start posting content relevant to your business or brand. Of course, these are just your first steps to success but naturally your Instagram game will improve as you learn the ropes and spend more time online. Once you get into the habit of posting regularly (not all sales pitches) and engaging your followers, you’ll begin seeing the benefits of using Instagram!