A brand is much more than a logo, symbol or design. A brand is a feeling. Good branding taps into the emotion of its potential customer and connects with them on an intimate level. Customers buy a product because they have a good feeling about the brand.
A strong brand must convey trust and credibility. If your brand is failing to do so, you will see the negative consequences affecting your bottom line.
Brand Loyalty. 59% of customers prefer to buy new products from brands they are familiar with. The trust level the brand has established has led to the consumer’s loyalty in buying again. It is much easier to retain customers than it is to acquire new ones.
Blacklisted. 40 percent of households have boycotted a brand all together due to it’s failed delivery. Ensure that you are offering a high level of customer service in order to avoid being blacklisted completely.
People Talk. Brands that inspire a higher level of emotional activity receive three times the word of mouth traffic as one that do not. Word of mouth traffic is the most credible referral you can receive and it’s completely free.
You’ve Got Mail. Consumers are 64 percent more likely to open an e-mail from a brand they trust, as oppose to one they do not. Your brand effectiveness will dictate the ability to ensure e-mail marketing success.
Social Media. Nearly 40 percent of people recommend a brand they like or follow on a social media channel. Make sure your social media posts are positively affecting your brand strategy to help generate new clients.
Brand Integrity. Almost half of your brand is attributed to its perceived trustworthiness and it’s authenticity. Make sure a business (and a human being) you are always honest and deliver what you say you will deliver.
What your consumers feel about your brand and your company will lead to sales growths or business failures. If you feel that your brand fails to connect to your customers, we can help!
Allevi8 Marketing has created new brands, restored failing brands and worked with Top 20 Fortune companies in brand assistance. We have an amazing graphic design staff and brand leaders to assist you. Reach out to us today for a free brand consultation and be where the world is going.
Patrick Taylor, Managing Partner at Allevi8 Marketing
Allevi8 Marketing, founded in 2016, is a creative marketing agency specializing in small to medium sized business. Located in the historic Chicago neighborhood of Hyde Park, Allevi8 Marketing stands as a catalyst in the marketing world.
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