There are lots of businesses out there that don’t have blogs. But research shows that the businesses that are the most successful are the ones that do. The fact is: starting a blog is the best thing that you can do for your business. We’re going to be taking a look at some of the reasons why and cover the other factors involved in business blogging in this article.
Benefits of a Blog
You probably already know that there are some major benefits to having a blog. One of the first benefits to be aware of is the boost in traffic. Every blog post that you put out creates more keyword phrases that you can get ranked for in Google. Plus, if you are regularly publishing great content, you’re going to get ranked up higher in the search engines for the keywords that you are already indexed for.
Why People Read Blogs
One of the first things that you’ll want to understand is why people read blogs. If you are going to start your own blog, it obviously should be based around your business somehow. In other words, you don’t want to start a personal blog or a blog about a hobby that you have. But the blog also needs to be separate from your business. People that read your blog posts are there to get information or solve a problem. That’s what your goal should be when you write a blog post. Your goal shouldn’t be to sell them on a product; your goal should be to sell them on your company.
Blogs and Search Engines
Blogs are great for search engines as well. One of the reasons why this is so has to do with the fact that whenever you post a new content, you have added keyword phrases that you are going to be ranking for in the search engines. How high up you rank will depend upon the authority of your blog and your business website, and the competition for that particular keyword phrase. In addition, publishing content regularly gives you a boost in the search engines as well.
Your Website vs. External Blogging Services
You also have to choose between creating a blog on your own website and using an external blogging service such as Blogger.com. Both of these have their advantages and disadvantages. For most people, starting a blog on your own website is preferred because you own the content. Blogger is owned by Google and so it is probably never going to be shut down, but if it ever is, you may lose all of your content.
Promoting Blog Posts
You are also going have to worry about promoting your blog posts. Whenever you create a new blog post, you are going to want to get people to read it as quickly as possible. Your goal is to get people to link back to your blog posts which shoot you up even further in the search engine results. You can promote your blog post on your social media, advertising or a variety of other ways.
Starting your own blog is definitely one of the best moves that you can make for your business. There are so many benefits that come from starting a blog post and the work involved is fairly minimal. Once your blog has been set up, then all you need to do is write a post every week. If you cannot write very well, you can even outsource this task as long as you choose the correct keywords and ensure that it is written in your business’s voice.