Why Invest in Video Marketing Strategy?

After getting the necessary approvals, setting up the required budget, it is time to think about marketing your brand/product using videos. Using this relatively new platform for promoting one’s brand can be considered as a step closer towards the big leagues. It is a game-changing tactic and relatively easy to use. It enables entrepreneurs and business houses to capture the attention of their clients more efficiently. Video marketing strategies can be considered as a short cut for converting prospects into clients.

Video marketing is a smart way of doing business these days and is being readily adopted by the millennial generation. The driving force behind this mindset is that these days screens are everywhere we go. From the car dashboard to massive billboards in the town square, to one’s pocket, the means to advertise products/services are way more readily available these days.

Here are some tips on how to effectively invest your resources in formulating a video marketing strategy:


1. Determining the Milestones For Your Video Content

A generic approach is advisable where one should start their content marketing strategy with a one-liner mission statement that sums the entire process. The one-liner should be able to shed light on the type of content you’d be making. It should be followed by your brand’s tone that would assist the audience to grasp your approach. It is crucial that the demographics of the whole activity is put forth in details for the sake of your audience.

2. Chalk Out the Types of Videos and the Topics That Will Be Covered

Implementing audio/visual content across an enterprise has to be followed by outlining the entire scope in front of your audience. Functions of a business such as its assets, views, internal and external outlook towards their audience need to be efficiently fused with the content.

For instance, if your organization operates using the B2B business model, an audio/visual content is the best way to showcase the different sections of your group.

3. Select a Content Creator

Selecting a content creator or seeking the services of a media firm depends on the budget you have set. One can save funds by giving the responsibility to the in-house media department, but the quality and the level of perfection will be missing in the end result. An overall assessment of your needs and objectives is crucial before going all in with this step.

4. What is your platform?

The packaging of the content changes with the platform it will be hosted on. For instance, if one plans on holding a webinar or a talk show, the overall outlook of the same is different than the other. The platform also plays a considerable role in packaging a video content. A TEDtalk video will be far more engaging and enlightening than that of a Vine video.

Professional filming

5. Determining the Performance Tracking Parameters

Performance of written content is measured using Key Performance Indicators (or KPI). On the flipside, audio/visual content created by your firm needs to be produced, reviewed and released with extra emphasis on their performance analytics. Analytics for content might sound scary, but it is the other way around for AV content. The number of views a video has got over a period of time is a primary performance indicator. Keeping tabs on the views section is an easy yet efficient way to filter out the poor performing content.


Creating audiovisual content back in the day was pretty hectic as selecting the location, the overall cost and usage of infrastructure were tough. The scenario has changed entirely since the advancements made in the media industry has changed drastically. Using audiovisual content for conveying the message is the new way of enhancing the reach of your message.

About The Author

My Name is Tina Hook, I am blogger of Fanpagecraft.com , a blog about internet marketing. If you want to make video marketing, I think you can try to use viddyoze. This is a software about video marketing, you shouldn’t miss it.


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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