Everywhere you look someone has an opinion about SEO. Everyone agrees that it is important if you want to attract organic traffic, but no one can seem to agree on what the best strategy is. According to the research conducted by Statista, around 57% of marketers in 2017 believed that on-page content was the best SEO strategy.
Interestingly enough, only around 32% thought that social media sharing was the best strategy. Additionally, only 34% of surveyed marketers felt that using the right metadata and tags was the right way to go. So, if we take all this information into consideration, it would appear that on-page content is what the majority of markets consider the best SEO strategy. Is this really the case? If we consider what we know about how Google rates sites, it could very well be. Let’s have a look at some of Google’s criteria for a top-ranking site. (We don’t know what all the criteria are because that is a closely guarded secret, but we know what the main criteria are.)
High Quality Content
Search engines check sites for quality issues. It is one of the search criteria that Google are happy to share. That means that those little typos and grammatical errors could end up costing you traffic. But, let’s be frank here, it is important to focus on producing high quality content at all times. It shouldn’t matter that this boosts your search engine rankings – view it as a brand building exercise instead. Use this as a chance to impress upon the visitor that you pay attention to detail. Valuable, well-written and well-structured content will keep visitors engaged and will make them come back which signals to Google that your website is worth it.
Well Organized, Readable Content
Another thing that search engines look for is how well organized and readable content appears to be. This makes a lot of sense. People like pages that are easy to read and that have a logical structure. Take this article, for example. Imagine if I had left out the subheadings. It would not have been the end of the world, but it would have made the text more difficult to scan. You would have had to read through the whole text to make sure that you knew what was going on. If you were on the fence about reading it, this could have put you off.
As it stands, though, you were able to skim through the subheadings and determine that this was an article worth reading. The moral of the story? Use subheadings to organize the text. On a related note, another aspect that makes an article seem less intimidating is to break up the text into smaller paragraphs. Ideally, each paragraph should have no more than four lines at the very most. Sentences should be easy to read and verge on the shorter side. If you need some help seeing how easy your text is to read, try checking out one of the free readability checkers available.
Why is it important to create content that looks easy to read and is well organized? Because if you don’t, people are not going to look any further and will go to another site. This kiss of death hurts your sales and your credibility in the eyes of the search engine.
Length Of Time Spent On Site
Another reason to spend time creating quality content is that it will entice visitors to stay on the site for longer. The longer they stay on your site, the better your site looks to a search engine. After all, if they are there for a while, your site must be worthwhile and match their search well. Let’s say, for example, that the person was trying to find the <a href=” https://seotribunal.com“>best SEO agency</a>. If she spent a fair amount of time on your site, reading reviews, browsing around and comparing different options, the search engines assume that there was content relevant to subscription boxes.
Don’t Forget The Visuals
You can try to explain to people why they should stay on your site, or you can just show them. Well chosen visual content can convey a concept in seconds. With written content, however, you might instead be looking at minutes. Online, you won’t normally get minutes to convince someone to stay.
Site Load Time
All the great content can increase the file size of the site and so affect load time. All the same, you must make sure that your page loads as quickly as possible because slow pages ruin the end-user experience. Visitors navigate away quickly, which tells the search engines that something’s wrong with your page. Optimize your site for mobile devices to keep the file sizes as low as possible.
Your on-page content is going to be the primary factor when it comes to determining your page ranking. Make sure that you make it great.