What Is Digital Marketing Really All About?

Most businesses are more than aware that digital marketing is the tool to use these days. But not all companies are aware of the scope of reach that this umbrella term has. Some mistakenly believe it refers only to social media marketing. In fact, digital marketing is any kind of marketing that reaches your audience digitally. This encompasses text, email, paid online advertising, social media, and even blogging.

Of course, the list goes on. It won’t suit every company to develop campaigns for every platform. But the ones that are free or cost next to nothing should definitely be explored. There are two ways to approach this. The first is to learn all you can about marketing and start to experiment or test campaigns to see which fit your needs. The second is to use a reputable digital marketing company that can even develop your strategy for you.

Reputable digital marketing company

Using a digital marketing company doesn’t mean you have to be hands off. But sometimes there are advantages to handing everything over, especially if you’re results driven. Have a look at this King Kong digital marketing review to get an insight into how creative campaigns can generate leads that convert. This is your ultimate objective. If you want results, you need a high conversion rate.

Digital marketing is measurable

Digital marketing is far more measurable than most offline campaigns can be. Your results can also be seen immediately. Look at your website stats right now. If you don’t have plugins that offer real-time data, then get them! You can see the immediate effects of any campaign. Unlike offline media, you can pull the plug at any moment. This can save you cash, and it can avoid over-demand. It is also handy if you fear fraudulent click-throughs.

If you’re determined to tackle a digital marketing strategy yourself, make good use of automation tools for each of your platforms. There are several to choose from. You can also set up analytics dashboards to see in real time the effectiveness of your campaigns. Blogging should be a big part of your overall marketing strategy. It provides valuable content for customers and can work hard toward converting leads.


Content also needs to be publicised. Again, this can be automated, but it’s worth using an SEO strategy to ensure articles rank well. Ranking can take time, as the search engines prefer sites of authority. Set each article up well and it should soon deliver the results you want. Many businesses and digital marketing agencies are creating content based on strategic keyword selection. This might work to increase traffic numbers and build your subscriber figures.

Digital marketing should be a major part of your overall marketing strategy. In fact, many businesses have turned their back on offline media or broadcast media in favour of it. Beyond your time, digital marketing can be low-cost. It can be highly focused and intricately planned to steer your customer through the sales funnel.

When you choose an agency to support your digital marketing efforts, it’s important to focus on results. Whether you choose paid advertising or content marketing strategies, your objectives should be met.


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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