I just wrote a review on the Mary Kay opportunity and the term Pink Pyramid Scheme has generated a lot of interest and questions….
So what is a Pink Pyramid Scheme?
This term came into being in 2012 when Harpers published an article about Mary Kay and called them a Pink Pyramid Scheme.So yes maybe one woman will be driving that Pink Cadillac of success but what about all the others?
The claim here by Harpers is how Mary Kay preys on housewives and sells them a dream.
This dream is that you can be anything you want, just do it.
I try and be objective when I share about opportunities and different ways to earn money on my website and the idea behind Mary Kay is really nice. I’m all for the dream too!
The Mary Kay opportunity is really motivational and is all about empowering women. This is the type of thing I personally love. I believe we as women can do anything we set our minds to, we should believe in ourselves and reach for the sky… or as Mary Kay Ash says in her video shoot for the moon and if you don’t make it you will still be among the stars.
So what is the problem with this? I have a dream too. I want to be a madly successful business woman, I would like my nails to be all pretty and pink all the time (no broken nails) and my hair all perfect. I want to find the perfect balance between work and my family. I want us to go away on holiday regularly and I want a great life.
Can Mary Kay provide this? Can Mary Kay live up to its promise? Well I don’t think so, certainly not for the majority of women that join up. Not everyone can do multi level marketing and I just can’t find the time to shave my legs, never mind paint my nails pink.
Here is a video that for me gives a better dose of reality, what it is like for most women.
Getting involved with multi level marketing companies is not glamorous, it is hard work and the fact is that most people are just not cut out for it. Well done to Mary Kay Ash for making something for herself. I think what she has personally achieved is wonderful but what about all the other women, not just the few that are making money at the top?
Not everyone is a Mary Kay Ash, not all women (or even half) that try this out will succeed in it. Most women are like the lady in the video shared above. We have limited time for ourselves and for our family. If we put all our energies into trying to make money with Mary Kay it will actually have a negative effect on our family.
I’m not sure about any other moms out there, but I work for myself and I find balancing everything very trying. I can just imagine trying to sell Mary Kay (or any other MLM) products on top of what I do, or in place of it. I am limited to their products and marketing materials. I will have to recruit as well as sell. I will have to take time for their meetings. I will have to make sure I look impeccably groomed all the time as that is part of the pink bit right? Well see I work from home and what I love most about that is being comfortable, wearing pink high heels and make up all day is NOT comfortable, it is not me.
When I think of a pink pyramid scheme this is what is in my head…
This is of course my personal opinion, so feel free to share yours. I see a normal housewife having to tarty herself up, rushing around town pushing bad quality products onto friends and family and trying to sell the dream to all the women she comes into contact with. It just comes across as sad and desperate to me.
The thing is that Mary Kay as been nicknamed the pink pyramid but this is how I see most multi level marketing opportunities. They sell a dream, they recruit people that want the dream… most people don’t get to achieve their dreams like this. They end up paying in, losing friends and feeling like a failure.
If you are a woman and want to find success you can do it, why not? Why not try your hand at blogging and affiliate marketing instead?
What is your opinion on this topic, do you like mlm or hate it? What are your thoughts on the pink pyramid scheme and living your dream? Let’s chat in the comments 🙂