When you decide to launch a new business, it’s always a good idea to take the time to observe the market and understand the trends and tips of current trends. You wouldn’t start a race with your eyes shut; similarly, you shouldn’t start a business without getting to know your surroundings – not only in terms of finding out who your competitors are, but also in defining what makes other businesses successful. In the western economy, there is no denying that the best market examples are in America, where you can learn valuable lessons from international companies that have taken the world market by storm. Coca-Cola, Starbucks, Amazon, and many others: What do they have in common that works?
Organised workflows and teams
Whether you order a ventilator for the summer from Amazon or a customized top for a t-shirt printing company, you always want to ensure that you get the best product at the best price. As a customer, you don’t want to may more than you think the goods are worth. As a business, you don’t want your customers to pay less than it costs you to manufacture the good, pack the order, and ship. However, you also know that customers are price-savvy and would be ready to buy from a competitor that can offer the same quality at a lower price. That’s why you need to take courses related to operations management to make sure that you can maximize your resources – employees and materials – to produce the best quality goods or services at the best price. Wasting time and money through poor operational management can have a dramatic impact on your profits.
Quality of the offer
The American market is renowned for the quality of its offers, meaning that it’s a market filled with expert companies and competitors. Contrary to the Chinese market that promotes volume, most small US businesses value quality over numbers. As a result, you won’t find any market in the world with such high reviews and customer rates. Reliability, robustness, and excellent customer services are at the heart of the American quality promise.
Talk to my feelings
The days where marketing was talking to the brain are gone. Effective marketing messaging are compelling because they engage customers’ feelings. As a result, the art of storytelling has taken over the market, from McDonald’s to Coca-Cola. The story is only designed to increase the brand’s likability and to create a bond with the audience. Ultimately, customers don’t buy a product because it’s better, but because it makes them feel good to do so. Making your audience feel special is the secret to maximizing sales.
Create personal automation
Automation has been amazing in saving time by taking on manual tasks. However, automation, when used ineffectively, doesn’t replace the human touch. And who wants to feel like they’re interacting with a robot? You need to implement effective automated workflows to maximize customer interactions without forgetting the personal accent! Automating yes, but with personality, so that users can feel valued.
From effective automated communication strategies that hook the customers to time- and cost-saving processes that creates quality offer at the best price, there are many valuable lessons you can learn from successful US companies.