It’s almost impossible to run a business in the modern world without the help of a website behind you. Most customers do the bulk of their shopping through the Internet, with some people refusing to step inside physical stores. Of course, though, this isn’t too hard. With the array of DIY website building tools out there, even the smallest of companies can have their own great looking site. But, a good looking site isn’t always a well-functioning one. To help you in this area, this post will be going through some of the most important areas of your site to consider, enabling you to hunt down the best possible services.
The company hosting your website will make a huge difference to the way that your website works. This service will dictate the speed of your site, its storage space, and its reliability, having a big impact on the experience your users have. To solve this issue, MangoMatter has a decent comparison between website hosts, designed to help you choose the right one. Resources like this are perfect for those hunting for products they don’t understand.
Once you have your hosting sorted out, you can start to think about the security on your site. A lot of modern browsers will warn their users when websites aren’t secured with SSL, making it hard to convince people to use your site if you don’t have it. You can buy a certificate for SSL very easily, and installing it isn’t too hard, either. Using a site like GoDaddy to help you, it’s nice and simple to get something like this running.
A beautiful website will only be worth the money you spend on it if people can actually find it. A lot of people make the mistake of ignoring SEO when they’re first building their site, but this area is essential if you want services like Google to find your content. There are loads of companies out there which can help with this. But, with some learning on a site like Lynda, you shouldn’t have any trouble doing it yourself.
- The Standards
The Internet has had a lot of work done to it since it first launched many years ago, and has changed a huge amount. Over time, this has led to loads of different standards to be used, in all sorts of areas. There are different programming languages, security protocols, and even storage methods which all make a difference to your site. It’s important to understand these before you start, and could be very helpful to do some learning long before you build your site.
- File Sizes
Most websites on today’s web are designed to be as nice to look at as possible, being dominated by images and large areas of color. Unfortunately, though, this has led to a huge rise in the average file size of normal websites, making them run slower as a result. Of course, with modern network speeds, this shouldn’t be a problem. But, if you leave all of your images in the wrong format, with optimizing them, you could have a site which is much bigger than it needs to be.
Hopefully, this post will give you a good idea of what can be done when you’re trying to figure out exactly what you need to do to your site to make sure that it’s perfect. A lot of small businesses ignore this work, leaving it for another day. But, in reality, these small steps could make a bigger difference to your success than the website itself.