Performing an SEO audit is important for your website and for so many reasons. First, you will get to identify the problematic areas which need improvement and then create an action plan for correcting them. Secondly, a good SEO audit will help keep the website up to date with some of the latest developments in search marketing.
Learn about SEO audit:
Before getting right into details on ways to perform an SEO audit, it is vital to understand it and what else you can expect. An SEO audit is generally a procedure for evaluating search engine based friendliness towards a website in various areas. It is the vital task of an SEO auditor to check the website against checklist and get hold of some recommendations on some solutions. It will highlight the areas to change to increase the performance rate of a website.
What to expect from SEO audit:
There are mainly three things you can expect from an SEO audit.
- You will receive a complete description of the current state of website. It is detailed analysis on how the site is going to perform in social media, search and some external or internal links related to the current state of the website.
- There are lists of actions depending on the audit checklist together with explanation for every item in the list.
- It will further offer a report completely describing the internet marketing strategy for taking dire advantage of available sources of traffic and opportunities on the internet and not quite just SEO.
Ways to perform own SEO audit:
Once you are convinced that an SEO audit is a must for a website, it is time to check out on ways to perform an SEO audit. You can easily get some information from Tayloright.com, with just a single click.
- Checking that only one version is browse able:
You need only one version of an online page to be browse able. Make sure to go through all kinds of ways in which one might type the website address into browser. Only one needs to be accessible in the browser.
- Start with your website crawl:
Now you have to check if the website crawl is running in the background. The SEO crawler will spider the site in the exact way as Google will and provide some useful information on current the SEO setup and structure. There are multiple SEO site based audit tools available to work on that.
- Check Google for some indexation issues:
If you are not indexed in Google, you won’t get any ranking. To check whether your site is indexed or not, go to “Google Search Console”, then Google Index and then Index Status. If you don’t have Google Search Console, you can search in Google with the help of search operator.
- Check that you can rank for brand name:
You have to log online at Google and then search for brand name. Unless the site is quite new, you would expect to see site at first organic result. If you fail to bag the number one position and rank down in result, Google might think another site is apt for that branded term. This is one major issue you run into while using a generic word as a brand name. So, the solution over here is link building and brand building.
- Perform some Basic on-page SEO manually:
Now, you have to check on-page fundamentals. You can start with the homepage, but apply the same rule for other pages as well. You have to check whether the page is crafted well or comes with the clickable title tag. Does your page have a customized Meta description? Can it be optimized for maximized click-through?
- Now get to the on-page issues in crawl report:
Unless you have ahuge site, the crawl report will be completed by following the previous stages. So, now it is time to dig right deep and solve other pivotal on-page issues.
- Check for any thin and duplicate content:
Google never approves duplicate content. If you ever use too much duplicate content, Panda will crush it for sure. Duplicated content across various pages on site is bad. Using software, you can find duplicate content with ease.
- You have to check the loading speed of your site:
It is a long known fact that site’s speed is one of the major ranking factors in Google. You can also see a small correlation between Google position and page load time. But studies indicate that fast loading sites offer a better experience than a slow loading site. PageSpeed Insights Tool from Google is a starting point for that.
- Head towards structured data errors:
The next audit step is to test the structured data that site might contain and ensure it is formed properly. Some contents which may get benefits from structured data, are product information, reviews and events.
- Analyze current organic search traffic:
An SEO audit helps in identifying ways to increase website traffic. So, it is always advisable to look at how the site is performing presently. You can run reports on Google Analytics to receive a quick overview.
- You have to check whether the rankings are headed in the right direction:
Google Analytics is the key to know how much organic search traffic you are actually getting. But it won’t inform how rankings are progressing. For that, you can use Ahrefs’ Site Explorer and get the results. Click on its “organic search” and check “organic keywords.”
- Look for page ranking in 5 to 10 for higher volume keywords:
Ranking at fifth position sounds quite good. But, that is until you look at the difference while moving up couple of positions to create a difference in traffic. If you are already ranking well, proactive SEO is what you need to push your site a bit further at the top. Therefore, you need to check for high volume keywords, which will help you get a position between 5 and 10.
Following these simple and easy going tricks are all that you need for performing an SEO audit on website. Focusing on simple steps will ensure that you have your SEO audit under control and improve website ranking to the fullest. For some more details, experts from digital agencies are down to help.
About The Author
Randy Stark is a technical content writer, blogger, and SEO expert. He has been in and around the digital marketing industry for a decade or so. Obviously, has accrued a whole lot of expertise and experience. He now writes SEO articles offering important and reliable resources such as Tayloright.com.