Expanding your business can be a tricky task. First, you have to establish a viable concept and from there you must explore a profitable niche, outline your target demographic and offer something of worth to them.
Whether you are selling products or offering information or services, it has become increasingly troublesome to get the word out there and stand out from the rest.
Without the appropriate marketing strategies online as well as offline to boost your growth, generating a profit and staying ahead is nearly impossible.
Here are a few useful ways of utilizing media for your business.
Utilizing Social Media
Social media play an integral role when it comes to business marketing. It can be overwhelming at first, but the moment you gain momentum, posting content on social media will become easier every time you do it.
If your budget permits, investing in a social media manager can proof to be valuable. If not, be sure to post anything that may be useful and relevant that could help with getting your target audience in learning more about your company and the industry you are in.
You can use direct messaging on platforms like Instagram, Twitter or snapchat to reach out to other efficacious business or to communicate with prospective customers who may be interested in your services or products. Social media is extremely powerful marketing.
Creating Video Tutorials
Video tutorials are an excellent way of exposing your business. People love to watch videos that teach them something useful. The better you become at creating valuable video tutorials, the quicker you can start boosting your visibility and subsequently your sales. YouTube is a popular platform and the chosen platform for those who are seeking visual forms of learning new things.
Incorporating a media planning strategy
Media planning traffic management can be highly useful for successfully promoting your business. Media planning is a process of recognizing and choosing media outlets – mainly magazines, websites, newspapers, radio and TV stations, as well as outdoor placement, in which to insert paid ads.
A media planner is the individual who is responsible for isolating the media selections and strategizing campaigns to promote a specific service, brand or product. The media planner’s duties include development of a synchronised plant for the client’s advertising financial plan. Media planning is a key component of a successful advertising plan and includes:
- Account management
- Brand planning
Investing in a media buying service
Media buy involves the purchasing of advertising from media companies like newspapers, magazines, television, websites or blogs. It entails negotiating the price and placing of ads and also research into the best up-to-the-minute venues for placing ads.
Specialized media buying software can be a valuable tool for any business to grow their business and have a broader reach when it comes to their target audience.
Have You Considered Blogging?
If you do not presently have a blog for your company, then you have to give this some serious thought. Blogging does not just involve posting your concepts on your own blog. You must deliberate authority blogging. You can utilize platforms like Medium for posting content.
You can answer questions on Reddit or Quora. LinkedIn also offer a useful publishing platform. These authority domains have substantial audiences with immediate reach and anyone can post on them.
Publishing Ads In Newspapers
Many prospective customers still prefer the human touch and personal contacts for building business relationships. They may form a large portion of your target consumers.
Newspaper ads is an effective and useful offline method of attracting the attention of consumers. You can also opt for publishing advertisements in college or school newspapers for advertising your business. Magazines are also a fantastic option for printed media.
Using Promotional Products
Gifting promotional items or products to individuals has been a proven offline marketing strategy. Everyone loves free stuff.
Business owners often use special events like seminars or trade events for distributing free items for everyday use with their company logo printed on them.
Promotional items like pens, bags, computer accessories and drink-ware is a great method of drawing the attention of the recipients to your company.
Handing out your business card that contains all the crucial contact details of your company at seminars or business events is an excellent way of introducing your business. Make sure your design is memorable and clever to leave a lasting impression.
Using Flyers, Handouts and Coupons
Flyers, handouts and coupons is a sure way of drawing the attention of consumers to your business. You can have them printed or easily make your own by using brochure templates or desktop publishing.
What other ways are you utilizing media for your business exposure?