Google strives to make the search experience reliable. The search giant has made numerous changes to its search function. These changes have further revolutionized the way SEO’s have picked up and run their search engine optimization campaigns.
5 SEO Trends in 2019: Get ready for success
Now that we are in 2019, marketers are ready to take on more rigorous SEO challenges this year. This year, several efforts have been made to improve the search. Thanks to Google’s index for the mobile first index and the page speed algorithm. For SEO campaigns in 2019, however, other ingredients than those currently offered by Google are needed. The article highlights the five key seo trends that will determine the success of an SEO campaign in 2019.
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Table of Contents
User Experience (UX)
We do not optimize for search engines along, we also optimize for users.
Users are the reason why we make our websites easier to use, faster to load, and easier to process. The following points should be in focus in this 2019:
Loading Speed: It’s important to check the time required to load your website. There are several tools that you can use, such as: For example, Google’s PageSpeed tool. It’s free and helps measure the performance of your website.
Easy-to-use website: easy navigation of your website is crucial. Users are getting more and more demanding for simple interfaces that get straight to the point. Google also appreciates this when rating websites.
Mobile optimization: More than 50% of searches are done on smartphones or tablets. Meeting your users’ needs on these other devices is just as important as desktop users.
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Mobile-first indexing
Google is an important factor in SEO marketing. This year, they’ve messed things up with the indexing and ranking of Mobile-First. Since March this year, Google has started migrating websites to the Mobile First Index. Google will now use the mobile versions for ranking websites.
There will still be a single index for both mobile and desktop versions, but Mobile will be the primary platform for ranking. This means that your website needs to be compatible and accessible to mobile devices. Google recommends using m-dot and responsive to the same page because it confuses crawlers.
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Page Speed:
Google is always committed to the lawless user experience of its users. Google used to consider loading desktop desktops for ranking, while mobile page speed is now becoming a mobile ranking factor. The change merely dictates that webmasters need to research something that increases the page speed that Google considers important for page speed development.
Businesses now need to optimize and improve mobile device load times to compete in the ranking. With the Accelerated Mobile Pages (AMP) and Progressive Web Apps, Google shows you how to make your mobile page even faster. Although this may be beneficial for news sites, it still has limitations. AMPs are free of images and structure, they are made of plain text, which is why the pages load so fast. Not all websites should use AMP.
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Featured Snippets
If you look at Google’s search results page (SERP), you’ll see that there’s a lot of competition at the top. Google’s recently introduced snippets are placed before organic search results, depending on the query. There are also several other “competitors” for the top rankings:
- Local packs
- knowledge graph
- “People also ask” boxes
- Google News
- Google Pictures
- YouTube Video Pack
How can we take a place in the presented snippets?
If you want to rank among the featured snippets or even the top organic results, you should keep your answers well structured. For knowledge questions and answers on the page can improve the organic outcomes. If you create tables with structured information, you will be above the organic results. Structured responses will provide high rankings on Google.
If you know what your target market wants, improve your SEO. Ask yourself what your target market wants when browsing the web, and then focus on delivering that content. This helps to improve your SEO ranking by giving your customers the information they want.
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Increasing privacy requirements will reduce the search metrics
From the two most recent data loss on Google Plus, which affected over 50 million users, to massive data breaches in some of the world’s largest companies, we all are increasingly aware of how much personal data is floating in the digital realm.
This coupled with an innate mistrust in marketing messages – not to mention the “creep factor” in which ads are displayed – consumers and B2B buyers want more privacy and protection on the web.
HTTPS has been a ranking signal for several years. And Google has announced its attitude towards HTTPS encryption this year. Prior to the release of Chrome 68, Google strongly advocated that websites be switched by HTTPS by July 2018 – or risk their website being rated as “unsafe” in the browser.
In this 2019 and beyond, marketers may expect Google and possibly other browsers to double-click on it. New data protection laws, such as the GDPR in the European Union, also allow marketers to expect new privacy and security issues to emerge. It’s the rules govern who owns the data generated by users’ online interactions.
Now that the regulation is in effect, users can now ask companies to share their personal information with companies. Users can also request correction or export. In the event of non-compliance, the authorities may impose a heavy penalty on the company, which could amount to 20 million euros or 4% of the company’s annual profit.
The regulation affects companies and customers in the EU and also applies to international companies. The regulation prompted Google to make changes to its analysis. Now, all personal user data that includes demographic data and affinity data expires after 26 months of being collected. In view of compliance with the GDPR, you could take the following measures:
If you don’t have European customers, you can change to “Do not expire automatically” in Google Analytics. If you have European customers, check the sources that collect user data on your site. You need to update your privacy policy as well to comply with the GDPR requirements. This will certainly continue to impact paid search queries, as new rules and restrictions will lead to changes to the platform target. And that means that Smart Organic SEO is being revived.
