The SEO of any website is important to help improve its overall presence on the internet, and as a small business, you want to become an expert in this field. To give your business the best opportunity of being seen, here are some tips to improve the SEO of your website.
Condense Your Images
Condensing your images is one way of helping to improve the SEO of your website, but not only that, it helps with the speed of your site and how quickly it loads. As a customer going onto a website, you don’t want it to take more than five seconds to load up, and if that’s the case, then there’s going to be quite a few people who will get impatient and click off. And although five seconds doesn’t seem that long, it does when customers will expect most sites to load instantly. So bring down the size of your images, but remember to make sure the quality of the image remains.
Learn From The Professionals
There are plenty of people out there who are able to help with growing your SEO and the quality of your website in general. You might want to learn from the professionals and get someone like https://ignitedigital.com/mississauga-seo-search-engine-optimization/ to help with improving the website. Even if you were only to use them for a brief amount of time, you might learn more from them directly about how they can help bring your website into the spotlight and out of the shadows. There’s a lot to learn when it comes to search engine optimization, and bringing in the experts might be just what your website needs in order to grow.
Rename Your Images
Condensing your images is something that’s been mentioned above, but there’s another way of improving your SEO when it comes to the images on your website. When you provide names for your images, you help improve the content and the quality by linking the keyword of that specific content. You also help those who might not be able to see what’s in front of them visually. The ‘alt text’ is a way for those who are blind, to be given the information through audible speech.
Write Long-Form Content
Long-form content is good for your website because it ranks higher on Google’s search engines. So it’s always good practice to add more content on a regular basis that’s over at least 500 words, try to aim for 1,000+ if you can. Long-form content can be very informative, and if it’s interesting, your readers are going to engage with it and spend longer on the website. And that all helps to build your traffic, so keep that in mind when producing content for your site.
Being able to improve your SEO is great for business and should definitely be one element of business that should be taken seriously. You also want to invest more of a budget in advertising online and perhaps getting someone to do this for you.