When starting up a business, it’s imperative that you create a great website to boost your new company. There are some great drag and drop platforms that you can use to make your website yourself, like WordPress and Wix. These DIY sites allow you to build something unique, but that has a familiar layout for people to use. But there are some things that you need to use and utilize on your website to get the best out of your online presence.
Search Engine Optimisation is a way of using keyword phrases to boost the presence of your website on search engines. Using them within the main body of your website content will ensure the popularity of your site. Be aware that SEO phrases change over time, so you will want to keep an eye on them using sites like Adwords.
Your company name is a really important part of your site, obviously. But you might want to consider designing a logo to make any future branding easier. You can design it yourself or utilise the experience of places like a Umbraco web agency, to help design your logo and even help manage your site.
Choosing which platform to go for takes a little research. You need to decide which aspects of a website are the most important for you. Do you want any blogs to be the main focus or a clean, crisp home page? You will probably have to upgrade your site from the basic so that you can own your own domain. There are plenty of online tutorials to help you get to grips with whichever platform you choose to use.
The use of social media is important for any business – whether it’s part of your marketing campaign or on your website, you need to utilise it to its full extent. On your site, you should always have information guiding people to your social media pages – that way you gain followers and stay in their minds as well as their feeds. You can add social media widgets to your site to make following easy.
The actual content on your site is one of the most important things. You will lose the respect of your clientele if what you have written on your site is incorrect or irrelevant. You want them to trust that you know what you’re talking about. A lot of business owners make the mistake of writing their own content without thinking about who they are writing for. When you’re in a particular industry, you are familiar with a lot of jargon that the average joe won’t understand. You don’t want to dumb it down and patronise people, but it does need to be understandable by everyone. You can hire a content writer to do it for you.