The Keyword Research Process For SEO

If you want your website to be successful online, then you must learn about keyword targeting and master the art of proper keyword usage on your site. And to make your site or blog “Search Engine friendly”, you’ll need to add lots of high quality content to it that contains your keywords within that content.

By “keywords” we mean words and phrases that you want to rank high for. Obviously you want your site to rank high when people search in Google for those keywords so that they see your site and click on it to visit it. That’s why it’s important to do good keyword research and SEO to help you rank for them.

And it’s important to to your business’s survival if you want search engine users to find your site out of the many other hundreds and thousands of sites out there that are also competing for the same keywords as you are. Especially if you have a site in a very competitive niche or industry!

The keyword research process for search engine optimization

How To Know Which of Your Targeted Keywords To Actually Target?

So the first thing you would need to do, before you even register your domain name, is to know what keywords you want to rank high for. And the first step here is to brainstorm! Come up with and write down at least 10 or 20 different keywords that you would want to rank for based on your websites niche, products, brand etc.

You might not have a clue but it’s not that hard to find out. Just think about what types of things people might search in Google to find your site. You could even ask family & friends the same thing to help you come up with keywords to target.

Now once you’ve compiled your list of keywords, and sorted them by those you’d like to rank high for most, then next thing to do is to use some keyword software so you can see how much in demand those keywords are, how many times they’re searched per month etc.

The best way to do this, and the best free keyword software solution is Google’s Keyword Planner Tool. It’s a free online tool you can use to check on the search volume of your keywords. As well as giving you lots of related, similar keywords and synonyms you might also want to rank for too.

Just put in your main keywords and then in a couple seconds, it will show you what the search volume is (how many people search that phrase each month). Although, Google has been largely criticized lately for obscuring the real search volume in an attempt to make you sign up to Adwords.

However, you can still use the Google Keyword Planner Tool to get a rough idea of the search volume for each of the keywords you want to rank high for. As well as give you ideas on other keywords you might also like to rank for, long tail keywords etc.

Here is an awesome tool that will give you 30 free searches, give it a go here:

IMHO, I think it’s best to pick out 3-5 keywords, whether they are short tail keywords (one or two words) or long tail keywords (3+ words) to start with. Making sure that your main keyword (the one of the most search volume) is the one that you mainly target.

However, you may also want to stick with a keyword that gets some search volume, but has a low amount of competition. By competition we mean that there’s other people/websites that are trying to rank for that keyword too. But generally, this will make it easier to rank for them.

There’s a good reason for only targeting about 3-5 keywords at first and the reason is plain and simple. With 3-5 keywords, you will probably be able to come up with a good amount of content for them as opposed to just targeting one keyword and writing content for it only.

When you have carefully selected and decided on which keywords to target, the next thing you’ll need to do is create a page or a post even that uses that main keyword within it. It wants to be placed in the title (twice for best results but no more than that). In your content and even meta description too.

Let’s say for example, the keywords you’re targeting are “freaky halloween masks 2017”. Well then you would write some content articles that explain how to choose the best freaky Halloween masks in 2017 and some on different types of masks, details of each and maybe even a review of sorts of them.

BTW, a good title to target that keyword would be “Best Freaky Halloween Masks 2017 Reviewed Which Freaky Halloween Mask 2017 is Best?”. That puts the main keywords in the title twice which I have always found to be the perfect amount for emphasizing the importance of such.

Keyword research process for seo

Content Creation and Proper Link Structure

After you’ve written up a bunch of quality articles for your site or blog that are all keyword optimized using your main keywords within them. And you’ll want to make sure they are included within that content at least 2-3 times. Heck, use synonyms of them as well if you can, it’s natural!

You’ll then want to post and publish these to your blog. That can be done very easily no doubt. But you’ll need to make sure of a good linking structure too. By linking structure we mean by placing links in strategic places within that content that links to related or similar content/articles.

Search engines love to crawl and index fresh content. But they also love links as well as links lead to other content. When they visit and crawl your content, they’ll look at the internal and external links within it to get an idea of what’s important to your visitors to find their way around.

And when it comes to links, quality links can mean better search engine rankings for you and your content. It’s very simple and easy to link internally to another similar or related article or page on your site. You just have to make sure the link is to another similar or related article.

However, external links are a bit trickier. Search engines love it when you link to related/similar content (both on your own site and other sites) but they do like you to link to authority resources, trusted sites and not just some any old/new site or something non-related.

Backlink Building and Doing SEO

So now you’ve learned why it’s important to do proper keyword research and know which keywords you want to target with your site. And how to do that with the content you add to your site. That’s all well and good but it’s not the do all, end all to ranking high for them. For that you’ll need backlinks and SEO.

By backlinks we mean links to your site from other sites. By SEO we mean Search Engine Optimization of course. And that’s basically just that art of building backlinks to your site. You can do that very easily yourself in many, many different ways. Or hire a freelancer to do it for you on SEOClerk or Fiverr or something.

But it’s important to do SEO properly and don’t go doing over SEO like some noobs do! They build too many links too quickly to their site and their site gets penalized by being removed from the SERPS (Search Engine Results Pages) and nobody wants that!

When it comes to doing SEO and building backlinks, it all has to be done properly, ethically & naturally. You should only do high quality, white hat SEO on your site. And only ever build high quality backlinks from high authority sites.

If possible, you should try to build backlinks from sites that are in the same industry/niche as yours. These are often harder to get because they are your competitors effectively and no competitor will want to help you rank higher than them!

But not impossible none the less. There are lots of ways to build backlinks from sites related to yours in niche/industry. Just search for forums and blogs in your niche and get blog comment backlinks, forum thread backlinks and even build guest posts on related sites too.

Doing SEO and building backlinks is outside the scope of this article. We just wanted to go over these points about doing it so you’ll know from the get go what the best thing to do is when it comes to actually doing SEO and building backlinks.


Doing proper keyword research so you know which keywords to target, and optimizing your site for them isn’t a hard thing to do. Especially with Google’s free Keyword Planner Tool! And this article will give you a good overview of the process involved in knowing how to find and target the keywords you want to rank for.


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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