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The Importance Of Advertising: Establishing A Presence

Hopefully, when you start a business, you’re not just in it for a quick buck. You have a service or a product which you want to put out to the world. You want to deliver quality, and gain a reputation that your company is consistent in its performance. You want to be able to collaborate with other great companies because they know that your company is not some dodgy scam deal from around the corner, because they know that you strive for excellence.




That said, no matter how amazing your product or service may be, it is nothing without the right exposure. If nobody knows about it, it might as well not exist. Even if you are way ahead of the curve, if you are providing quality like no other, and if you truly put your heart and soul into everything you do, that in itself is just not enough. You need to get your name out there, and you need to do it quick. If you already have been, then that’s great, but if you’ve been slacking in that aspect, then keep reading because we are going to go over some brief ideas and food for thought on the subject.


Image source: Pexels

Embrace your company’s virtual equivalent

If you happen to be a small startup company, and you feel like you don’t exactly have enough money to just go around splashing on advertisements and plastering your company name on billboards, then do not worry, because not all hope is lost.

We are currently living in an era which is as close as we have ever been to the “virtual age”, so not using the internet as an outlet would just be foolish at this point. Websites that we’ve come to know and love (or maybe hate) over the years like Twitter, Facebook or Instagram, are not only free for the average user, but for business use as well. The rules might be a bit different, and there are options for paid promotion, but the base features are all there.

Posting things and interacting with your target market has never been easier, and if you manage to gain a sizeable following then you can use it to alert all your customers about all the new and exciting things you have planned. This is bound to be more effective than the dime a dozen newsletters that everyone skips over in their inbox.


Image source: Pexels

Advertising budget

While it is possible to get your name out there by yourself, making this task a group effort will surely make the whole thing easier. Of course, that group consists of more people that you have to pay for, but that’s what you call an investment. If you feel like spending some of your funds on advertising won’t jeopardize the stability of your company by the next day, then it is definitely something worth investing in.




Companies like HelloWorld specialise in promotion of all sorts which is sure to help any company, upcoming or established. Taking care of both the virtual world, and the real world, they cover live events, online advertising, and many other things. If you feel like you want to be a bit more hands-on with your advertising rather than just leaving it up to someone entirely, then there is nothing wrong with designing your ad then putting it up in the paper and magazines. Or maybe printing out some flyers and leaflets to leave around relevant areas. These methods have been used for years and it does not seem like they are going to stop anytime soon.

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Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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