In its essence, white-hat link building is the practice of persuading other websites to link to one of the resources and/or pages on your website. The term ‘white hat’ refers to the idea that the method in which you obtain those links is in line with Google’s guidelines.
Now, what’s the purpose of having backlinks (especially from high-ranking sites)? Well, according to Google’s PageRank algorithm, websites that have other sites linking back to are supposed to be authoritative. The links are like a currency; a vote of confidence (if you will).
It shows that you have relevant and high-quality content to share. That’s why other sites are linking you in their guides and resources.
Side note – Beware! Paying to get links or producing too many spammy links from low authority sites could raise red flags in the eyes of Google. So, you must tread carefully. Also, having links ONLY from high-ranking sites doesn’t look too good either.
So, what are the best link-building practices? Let’s take a look…
Table of Contents
Under blogger outreach programs, you reach out to relevant websites within your niche and request them to publish content on your behalf. Traditionally, you request to write an article with keywords incorporated naturally and linking to a page on your website.
But, you must remember a few points. First off, you need to find relevant sites that share the same audience as yours. Secondly, you must make sure to avoid low-quality websites as they can be bad for your link profile.
This is by far the most time-consuming method of building links as it involves contacting bloggers, proposing a topic, waiting for approval, making changes, etc. But, it’s the most effective way of securing high-quality links for startups.
Resource Page Link
A resource can be anything like a calculator, widget, some kind of guide, research paper, listicle, etc. that is available on your site. Many sites have a dedicated resources section the goal of which is to redirect users towards this kind of useful information. But, several of them have such information missing. You can take advantage of those missing links by finding relevant sites within your niche.
You can request them to add a link that redirects the user to the guide posted within your site.
Broken Link Building
Many times links within a blog go missing due to myriad reasons such as taking down of a site, the page being deleted, etc. Naturally, such links are not good for the SEO health of any website. Search engines look at missing links as a bad sign.
As someone aiming for quality links, your goal is to find out such broken links, contact the blogger, and request to supply them an alternative link. Make sure the link is relevant and fits the context of the anchor text. Otherwise, the whole purpose of linking will be defeated.
Fixing 404 Error Reclamation
This technique is a lot like building broken links in that both rely on finding and fixing broken/missing pages. For this technique to be successful, you need to scan the website of competitors and find all the missing/broken links that have 404 errors.
After you have found all of the dead links, you need to find relevant link replacements from your site. Make sure that the replacement is an accurate one. You can then reach out to website owners informing them about the 404 error and how your page can fix the issue.
Both broken link building and 404 error reclamation are two of the most effective ways to get backlinks with great likelihood of getting a quick response.
Claiming Unlinked Mentions
Many times a site would mention your company or brand but will forget to add a link redirecting the user towards your site. Your job as someone engaged in link-building tasks is to find all of such mentions and send an email to the website owner.
Be sure to first thank them for mentioning your name in their blog post. After that, you can request them to supply a link so users can find the site for the mentioned brand.
Tools for Link Building
If you’re serious about link building you must get hands-on with all the right tools as they will make your life a lot easier.
- Function Point agency management software to set up effective task and project management, outreach and link placement processes.
- Majestic Backlink Analyzer – If you wish to check the strength of any web page and get all the backlink information you can use this tool.
- Check My Links – To check the site for any broken links, you can use Check My Links extension.
- External Followed Link Highlighter – This particular tool will check any page for external links that don’t have the no-follow attribute and highlight them all.
- Redirect Link Checker – This tool will tell you all the broken links on the site
- Domain Hunter Plus – Also known as DHP, this extension allows you to scan the web page and find all the dead links.
- Mention – To get alerts and updates every time there is any mention about your brand or company on the web, use this tool.