In the era of information technology, making a website is essential in business in order to dream big and achieve big. With almost everyone owning a smartphone in the city, especially of your target markets, having a website will ensure that your target markets can access to you anywhere they are.
People can check up on you wherever and whenever they want to, including closing and off hours and that is one of the perks of having a company website. Not only that, a corporate website can also store information like your history, your successful stories, your credentials, your products and services, etc all online, which is extremely convenient when the target markets wish to search you up.
Though all the good benefits that you can think of, it all means nothing if a corporate website is poorly designed. What’s the website for if the visitors just come and go without staying even for more than just a few seconds? What good would it do if the visitors come and leave without looking through much? This heavily affects your corporate’s SEO ranking because of the Bounce Rate it accumulates.
There are many reasons why this happen. Among the common few are:
- Visitors feel irritated because the website is too unpleasant to navigate.
- Visitors feel annoyed because the website is easy to get lost in.
- Visitors feel unconvinced with how the website is designed, and thus, the company.
Therefore, a company website’s look is as important as the company itself because through the website, it gives your company’s impression to people. People tell your company’s quality, be it service or product, through how you make your website.
In this article, it teaches you how to make your website a successful corporate site. A corporate web design comprises of six (6) essential points:
The very first basic thing that a corporate website should do is to be not only good looking, but comfort looking. A website has to be comfortable to look at, and to achieve that, it needs the perfect blend of colors. Imagine having a black website with the wordings the color of red, which looked like blood. That frightens the visitors to see unless that is what you intend them to see.
Not only that, the fonts have to match as well. Choose fonts which match the colours and design layout harmoniously. Depending on your design, it isn’t necessary to use special fonts. Common classical fonts like Times New Roman or Calibri can also look good. But if your company are themed like ‘fantasy’ or ‘dream’, fonts like Trajan Pro 3 would look better for certain areas like title or headline. Meaning to say, choose fonts that suit your company’s characteristics, theme and/or purpose. If you don’t know where to start looking, try out here as a head start.
High Quality Images
Use only high quality images or artwork. It is common sense to only put pictures that are in high definition or resolution, but that’s not what the article is talking about here. Quality, in this sense, meant that the images should be relevant to the site’s page that you’re putting. Meaning to say, if the page is about your product, then put the image of your product or image that is related to your product. If the page is about ‘contact us’, perhaps, put the image of your company’s exterior view. It makes no sense to put your product item under the contact page because that isn’t matching at all. Imagine finding a steak in the contact page of a restaurant’s website but not under menu, funny and odd, isn’t?
Images should also be put not in the form like picture frames. Instead, they should ‘blend in’ with the background so that it creates an harmonious effect instead of framing them one after another in boxes. To impress even more, many uses natural-looking Animated GIFs file now where images on websites could move like the portraits in Harry Potter movies.
It is important that the website is compatible to not only computers with screens of all sizes, but all sorts of mediums like smartphones and tabs. Many overlook this, but creating a website means more than just being able to view it online. A website should be accessible no matter in which gadget that the visitors are using. It is best when the website is designed in a way that follows the size of the screen. This way, the website will be more future-proof when more and more new upcoming devices release in the years to come. This also creates the impression that the website is professionally built, and thus, viewing the company the same. Furthermore, being flexible this way, it improves the SEO ranking because more people can easily access to you.
The ease of navigation is very important as it heavily affects the user’s experience because if the visitors find it difficult to actually reach for the information that they need or want through your website, chances of them coming back or recommended it to another person will most likely be slim. It is like going to a shop only to find all the products are completely misplaced in a mess. An example of this would be: imagine in a clothing corporate website like H&M, all kinds of shirts are just lumped into just one link, which is just ‘shirts’ or pants, how would the visitors feel? They would have to click one by one, page by page to navigate and find what they really want, instead of just ‘sweatshirt’ or ‘hoodie’.
A way to avoid this is to create a simple list for them to choose from, just like how products are arranged needly according to categories in retail store. It could be horizontal or vertical up to your preference. Clicking a link from the list brings out another short sub-list that separates the items or content into further sub-categories, like male or female, to shirt, hoodies, pants, jeans and undergarments. This way, visitors could much more easily locate what they want to find.
Being able to link from point to point, one page to another, no matter if it’s about your company’s history and timeline, or your products and services, are as important. Visitors would want to get information they want next straight without having the trouble to locate where they are. Your product page for example, should lead to other ‘accompanying product’ like a snow globe and a present box, or book one of a series and book two, three and the rest, in the page easily with a hint or guideline provided. Customers would appreciate when you go the extra mile. Illogical roadmap will be like linking the snow globe and the book, which made no sense to be together at all.
It isn’t only about the product, but the content as well. Pieces of information such as your company’s history should be placed under ‘about us’ so that visitors would know where to read them. Putting these information at the right place ensures visitors stay ease in looking into your website to find out who you are and what you sell. It goes without saying that all links in your site should function as intended or it’ll not only affect the user’s experience, but the SEO ranking as well as it considers the visitors ‘leave’ your website when they’re navigated to an error page.
Quick Loading Time
Apart of the website’s aesthetics, loading time is part of web design because the things that one put on the website make up the loading time. Make sure the images you used are all optimized so that the site could be easy to browse from the visitor’s perspective. Apart from that, codings are also one of the factors to ensure quicker loading time. Make sure that the codings that you’re putting are all neatly organized. No one likes them to be in a mess especially when they are already complicated enough, not even computers.
Note, if the website is too slow to load, Google will put a warning sign before people access to the website, which is a huge disadvantage. This should definitely be avoided because it creates a negative impression for your site.
Stand Out from the Rest
The above makes up the six (6) important must-haves when you design your own corporate website.
You might have known that there are many website templates out there. You might be thinking, why should we make effort for things like this when it is already up online and readily available? It’s easy to just take it, put our own content in it and call it a day, isn’t it? However, you’re wrong.
True enough free means no cost or time needed, but however, be informed that if you use these the templates online, chances of you clashing with any other companies are high. Another company might also have the same layout or be using the same template as you and this makes people see you as ‘just another company website, nothing special’. This means that you won’t be standing out from the rest. In business, people only come to you when you’re special, and this includes a corporate website as well. Creating a website that is unique creates an authentic impression that is consistent with your brand image and identity that can trap your visitors’ attention. If you’re planning to set up one, then set up a proper one! Doing things the cheap way will earn you only cheap return. Though hectic, but it will worth every effort you made.
If you feel insecure in what you’re doing, or think that your current website needs improvement, it is worth considering to hire a professional web design corporate to do the job for you. Companies like Cubeevo.com have been making websites for their lives, and they are experienced in knowing what works and what doesn’t. This ensures that you’re on the right track in making your website a successful one.