Synergy: What Is It And Why Do You Need It?

Synergy is one of those business buzzwords that you hear getting thrown around a lot, but what does it actually mean and why do you need it? In simple terms, synergy is the idea that the separate components of a business work better viewed as a whole, with a combined goal. If all of your different departments are all working toward their own separate goals, without a unifying aim, you could find them working against one another. The concept of synergy seeks to rectify that problem by tying all of the separate branches of your business together. If you feel that your business isn’t functioning as one single organism, here are a few key tips on implementing synergy across the company.

What is synergy


The way that companies deal with search engine optimization is changing. In the past, it was a fairly simple function that mainly involved getting the right keywords and tracking conversion rates from your website. But as the algorithms that govern SEO become more advanced, your approach needs to as well. The most successful companies at the minute are the ones that are adopting holistic SEO services. Instead of seeing SEO as a standalone problem, you need to recognize the knock on effect it has in areas across the business. It is directly affected by your marketing strategy, social media presence, and sales strategy to name a few. If you aren’t considering how all of these other areas are affecting your SEO your strategy simply won’t work. Instead, you need to implement a coherent strategy that encompasses all of those departments so that they all work towards a common goal and none of them are working against each other.


Synergy amongst employees is also key to productivity in the workplace. That means choosing employees not just based on their personal skills and experience, but also on how they fit into the team as a whole. Common issues include employees with vastly different priorities or huge skill gaps in the workforce. When you’re interviewing new employees, look at your existing team and see where the weak points are. For example, you may have a team that is great at organizing and implementing new strategies, but you’re lacking creatively minded people that can come up with innovative ideas in the first place. That’s a gap you need to fill, so keep it in mind when making decisions. Relationships between employees is also important. They don’t need to be best friends, but if they don’t get along, it’s unlikely that they’ll work well together and a few weak links will drastically reduce the productivity of the whole team so keep this in mind when interviewing.


The rules and procedures in your company can also be a big hurdle. If employees are finding that they frequently come up against procedures that are slowing down their work, that will have a knock on effect. A lot of the time, this is happening because each department is writing these procedures without considering how it affects other departments. You should review all of the procedures and consider any tasks as an entire process. Track how that task moves through each department and amend any procedures that slow things up unnecessarily.

Companies that compartmentalize things too much, without looking at the bigger picture, are sure to struggle. Implementing synergy across the business will make it more efficient and profitable.


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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