It really has never been easier for just about anyone to start their own business online than it is right now. All you really need is a computer, a great idea, and the drive to turn it into a reality. However, that doesn’t mean that this model doesn’t also have its drawbacks. One of the most common is that, because anyone can set up their own business, customers are a little more suspicious of a given business’s legitimacy. When the only businesses around where those who were very experienced, customers could pretty much guarantee a certain level of quality, something that they are now used to. Now, mistaken as they may be, many people assume that a small startup doesn’t have the same expertise as a bigger company. However, there are things that you can do in order to add a little bit of extra legitimacy to your business.
Use a virtual office
A lot of startups aren’t aware of virtual offices and just how useful they can be. Many customers have a tendency to look at the fact that a business is being run from home and assume that it means that it’s going to be amateurish and unprofessional. A virtual office offers you an address that customers can contact and then their letters are forwarded on to you. That way customers aren’t going to have their perceptions of your business colored by the fact that it’s a home business.
You would be surprised at just how many aspects of a customer’s perception of a business are influenced by subconscious factors. Things like a customer’s sense of hearing and smell can have a pretty significant impact on how they feel about your business. Diffusers from companies like Aromatech which allow you to fill your store or office with attractive scents can work wonders for making your business feel more appealing to customers. Similarly, music that aligns well with your businesses overall style can work wonders. Customers might not even realize that it’s happening, but these little touches can often end up making a significant difference to their overall attitude towards your business.
Improve your web design
In the modern age, just about every customer is going to find your business through the internet. They will likely Google the product or service that they need which will then bring them to your website. When that happens, you need to make sure that you’re putting your best foot forward. If your website is drab, dull, and amateurish, then your customer is going to assume that that reflects onto the rest of your business. Your product might be innovative and amazing, but if customers have decided that your website isn’t worth looking at, they’re never going to find that out.
Of course, none of this is going to matter if you can’t deliver on what you’re promising. There’s no point trying to convince your customers of the legitimacy of your business if you’re not willing to put the time and effort required to provide them with the best possible product.