SEO black hat techniques refers to any online marketing techniques that go against the terms and conditions of search engines such as Google and Bing. The reason so many online marketers use black hat methods is the belief that this will boost their rankings faster.
The truth is that these methods may boost website rankings in the short term, however in the long term these methods could be detrimental to your website rankings. Using black hat techniques could lead to your website being penalized or even de-indexed.
Black hat techniques that work today will always be outdated tomorrow due to the fact that search engines constantly update their algorithms. Making use of seo black hat techniques is essentially trying to trick search engines into believing you have a quality website rather than creating a quality website that will be trusted and rank naturally over time.
Here are a few examples of common seo black hat techniques:
Using backlinks as a method to rank your website is outdated and can be detrimental to your website. This was a highly popular black hat method of ranking websites.
It refers to using your keyword repeatedly in your content. This method is also outdated now since Google will now penalize websites that has too many keywords in content.
This refers to adding content to your website that visitors can’t see but the search engines do. For example using small font for text and links and making it the same colour as the background so that readers don’t see the text but the search engines do.
This refers to using software to spin articles from another article. Often people find an article online and spin it to be an “original” article which they use for their website. These articles are made for Google, but not for human readers. Doing this creates content that is unreadable and not quality content.
This is when online markets creates one version of content for readers and another version of content for the search engines.
As you can see from these few examples it is clear these methods are trying to find a quick fix, they are not aimed at creating quality content for readers. It is conning the search engines and conning online visitors too.
There are loads more types of black hat techniques that I have not covered here and there will be plenty more to come. If you want to know whether a technique is black hat or white hat just ask yourself whether you are creating quality content or trying to trick the search engines into thinking you have. If you are creating quality content there will be no need to fool anyone will there? Yes your website won’t rank overnight, but it will rank if you are putting the work in and when it does it will stay ranked.
I honestly believe that if you use any seo black hat techniques to try and rank your website Google (and other search engines) will catch up with you eventually. It might work in the short term, but not long term.
Click here to read about White Hat Techniques, a much better way to rank your website!
Do you agree with this information, leave a comment below and share some black hat methods you have come across online!
Do you want to know how to learn how to make money online? Learn the best white hat techniques, click here to read no #1 Recommendation.