Search engine optimization (SEO), ensures that your website is high on google and other search engines like Bing and Yahoo. This is the way to make sure your site is getting new visitors. Although at times this may not seem to be the case, SEO for the small businesses is just a great way to generate more customers.
What are the benefits of search engine optimization for SMEs?
The advantage of using search engine optimization is that you have the control over how your customers find you. If you have a small business, you probably do not have much money to spend on marketing and advertising. SEO can be totally free. This means, however, that you have to spend the time doing the SEO work yourself and it will take some time, because getting high rankings in Google does not happen fast(unfortunately). The advantage of SEO is that it is a constructive way of online marketing, as you advertise, for example with Google AdWords, you will get sales but once these ads stop, you will not get those sales anymore.
With SEO, this works very differently. You get more and more visitors, the more time (or money) you put into it and if you stop at some point of time, you will get results from past efforts. However, if you stop your SEO efforts the competition still continues. As a result, your rankings, and in turn your traffic, can still go a little backward for some keywords. However you will still be receiving some steady traffic that will continue for a long time to come.
How does Google rate your website?
As far as known, there are a number of different factors that Google filters. A few of them are:
– Age domain name
– Are there links from other sites to your site?
– Are there social media likes, shares, comments and other forms of social engagement?
– What location is the website targeting?
Many of these factors can only affect you before you make the website. About a quarter of these factors can still be affected if the website is established. Please feel free to offer what the searcher is looking for!
How do you do SEO for small businesses then exactly?
The products that are most interesting for a company to sell in your region are most likely to generate the most money. So in our SEO process, this is :
Step One: Keyword Research
After you have chosen you products and services that you would like to target and the region, such as Australia, you will need to do keyword research so you know exactly what keywords are being searched in your region that are appealing to your audience. Spending some time with keyword research can be highly beneficial since very often just tweaking a keyword can bring amazing results, very often people use synonyms for certain words and using those synonyms can result in much higher search volumes.
Step Two: Optimizing Your Website
Now it’s clear which keywords you’re going to target, you will need to optimize the business website. This optimization begins with building a clear site structure and optimizing web texts. Many SME business websites do not yet use a clear website structure. For search engines and, more importantly, for visitors, a logical site structure is important to find the right information quickly.
Google prefers longer content over short content, preferably text over 300 words.
Good onpage SEO will ensure that you are well on your way to getting good rankings.
Step Three: Linkbuilding To Optimize The SME Website
You can link more internal links to other pages within your site, increasing the authority of that page. So the tip I want to give you, no matter how big or small your business is, is to publish as much quality content as possible on your website.
Building links from high authority websites to your own website will help to increase your website authority. Creating quality content will not only give Google reason to rank your website content well, it will also make it easier for you to gain natural links from high authority domains.
Step 4: Search Engine Optimization Results Are Monitored
Once you have completed all the previous steps it is essential to check your Google rankings so you can see what is working well for you and what has not. This way you can see exactly what it was useful to you in your SEO campaign. Simply put, it’s possible to see exactly what the results are and whether this has been a valuable investment.
You can then focus on the SEO activities that are clearly bringing in traffic and see how many new customers this provides. An investment in search engine optimization is a good way to analyze SMEs, and it’s good to see if its profitable for your business.
Search Engine Optimization (SEO) Costs
But what does SEO cost on average now? There are 3 pricing models that SEO agencies handle.
- Per month average 250 to 2,500 dollars (about 200 to 2000 euros)
- Per project averaging 1,000 to 7,500 dollars (about 750 to 6000 Euros).
- Per hour an average of 75 to 175 dollars (about 50 to 150 euros)
The price is mainly determined by the project’s difficulty, the complexity of the project, the knowledge, and experience of the SEO / SEO agency and the size of the project. To understand the costs that come with SEO, you should know what goes into an SEO campaign.
Such an SEO process consists of several phases:
- Website analysis
- Keywords analysis
- Competition analysis
- SEO strategy
- Technical optimization work
- Content optimization
- Content creation
- Promotion (Linkbuilding)
- Website analysis
SEO campaigns often begin with analyzing the technical aspects of the website. How well the website is technically built? Has the web browser delivered a clean code and is it easy to index (read) the website by the search engine? Is there duplicate content (duplicate content)? A well-indexed website is essential to achieve good rankings.
- Keyword Analysis
The next step is to translate your goals into specific keywords or keyword themes that you want to rank. The SEO’s use various tools to find related keywords and see how many visitors (and indirect conversions) each keyword can deliver. The size of the keyword analysis also depends on the size and complexity of your website and your goals.
What can you do?
Now you know how the basic process of how search engine optimization works and how you can get visitors to your business from search engines. You can now decide whether you want to do the work yourself which can take a lot of time, not just to do the SEO work but also to learn how to do it properly or whether you would like to use an SEO company to do the work for you which will save on time but of course will require a financial investment.
Alternatively you can work together with an SEO agency and divide some of the tasks which will can save a lot of money.
About The Author
This Search Engine Optimization Article is by Guava Digi an Australian Online Marketing Agency located at Sydney, Australia. For SEO Services, Visit them at http://www.guavadigi.com.au