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Reading Between The Lines: What Your Website Says About You As A Company

You don’t need to be genius to work out that business success can now be found online. Most companies focus on digital marketing above all, and with good reason. People from all ages now turn to the web to do their shopping. And, if you aren’t there, you’ll struggle to get off the ground.

Of course, there are various forms of online presence, such as social media and blogging. But, the most fundamental way to make a name for yourself online is to develop a website worth visiting.

what your website says

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Your site will be the first point of contact for the majority of your customers. And, it’s one of the only places online where you’ll be left to your own devices with regards to theme and setup. Hence, your website says a lot about your company.

It can stay good stuff, of course. A chat option shows that you care. Free shipping will show customers you’re a company with integrity. And, there are many other positives you can send with the right design, such as the fact that you care about quality.

But, your page can also spread the wrong message. And, as with anything in life, that’s the part people are sure to remember. Here are some negative messages you may not realize your site is spreading about you.

We don’t care about small details

If there are grammar and spelling mistakes on your page, it’s a sure sign that small details aren’t a priority for your company. It’s unprofessional and shows that you don’t check the quality on things before you send them out. Which isn’t the idea you want to give to potential clients. To avoid this happened, use sites like www.grammarly.com to check all your written pieces before posting. Over time, you’ll find that good grammar comes naturally.




We struggle to keep on top of things

If your site becomes unavailable, it’s a sure sign to customers that you struggle to keep on top of things. After all, if you don’t even check to ensure your website is still running, what are your products like?

Sites can crash for any number of reasons, from HTML failures to outdated domain names. If you keep on top of everything, this should never be something you experience. But, you should make sure to check your page every few hours to be on the safe side. It’s also worth reading articles like this one at https://stackify.com/troubleshoot-asp-net-web-application-problems/, so that you know how to troubleshoot if you do face a problem. Getting back up and running fast should be a priority.

We don’t know our product that well

If your site is hard to navigate, or too wordy, it’ll give the impression that you don’t know your product well enough. Why else would you be using the smokescreen of so much text, or unnecessary extra sections? The simpler you can make things, the better. Think of this an online elevator pitch. Let customers know what you sell the moment they arrive at your website.

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Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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