With over 91% of businesses using video content, it’s clear that it’s a great way to engage with target audiences. The problem, however, is that crafting a professional-looking video isn’t easy. That being said, it’s not impossible either.
So, whether you’re doing it in-house or reaching out to a creative design studio for help, follow the five tips below to make memorable videos that resonate with your audience.
Table of Contents
1. Plan Your Video And Set Your Goals
Before diving into the nitty-gritty of video creation, it’s crucial to write up a concise plan to ensure your video aligns with larger business goals. Alongside identifying your target audience (which we’ll get into below), you’ll need to clearly define what you want to achieve. Is it to build brand awareness or generate leads? Whatever the specifics, ensure they are specific—increasing website traffic by 15% over the next 30 days, for example.
After that, select the most appropriate format for your video. This can range from explainer videos to product demos. Then, draw up a storyboard to visualize the main ideas and ensure everything fits together. Finally, establish a production schedule to stay on track.
2. Know Your Audience
Understand what your target audience wants to see and how your video will deliver that to them. Start by clearly defining your target audience. Get to know their interests and pain points by conducting market research—surveys, interviews, focus groups, and more. In addition, search through social media, crawl through website analytics, and reflect on customer feedback.
3. Use Storytelling Techniques
Stories have engaged human audiences for thousands of years. Instead of reinventing the wheel, leverage some of those well-honed techniques to create memorable videos.
For example, you may want to use the hero’s journey to take your audience on a journey with a hero who overcomes obstacles to achieve their goals. Along the way, pepper in some humor or other engaging emotions to make your video more relatable and memorable. One way to do that is to use customer stories to showcase the benefits of your products or services while building trust. Persuasive data can also help.
4. Use High-quality Visuals
High-quality visuals help a lot when making professional-looking videos. If you’re filming a product description video, for example, high-resolution images will help make your product stand out in all its detailed glory. Infographics are also useful—especially if you need to explain complex information in a simple and visually appealing way.
If you want to add a bit more movement to your video, animation is a great way to do it. This may include the use of custom graphics to add a touch of uniqueness. If you’re on a tight budget, using stock footage can help add some visual variety as well.
5. Add A Call To Action
You want your target audience to enjoy the video while it’s playing, but you also want them to do something when it’s done. That’s where a call to action, or CTA, comes in. Some common and effective CTAs include the following:
- Subscribing to your channel: this builds your audience and keeps them updated with your latest content;
- Visiting your website: this allows audience members to learn more about your products or services;
- Downloading a resource: ebooks and whitepapers are typical examples;
- Contacting you: this enables you to answer questions and learn more about customers.
Video content is a great way to build your business. Keep the five tips above in mind to create professional videos that engage and amaze your audience.