Marketing for Lawyers & The Role of Community

As a professional in any field it is important to connect with those around you. This can include coworkers, current and potential clientele, competitors, and even just your community in general.

There are certain professions, such as small business owner, councilperson, etc. where it seems natural and easy to connect with the community. Not only does it seem easy to connect with the community when working in these types of settings, but it also is clearly a necessary aspect of the job.

Oppositely, there are some professions, such as lawyers for example, where it not only is more difficult to make such connections, but often seems unnecessary. You couldn’t be more wrong – even lawyers should play active roles in their communities.

Lucky for you, we’ve put together a little guide on how lawyer’s can connect with the community – it’s easier than you might think!

Lawyer Networking

Tips For Getting Involved

  • Volunteer Within the Community

There are so many ways in which you can volunteer within the community, both specializing in legal aspects or just as a helping hand in whatever is needing done.

Contact local small businesses, your local charities, churches, schools, etc. Volunteering with these organizations is a great way to network with the businesses and members within your community while also benefiting someone or something other than yourself.

  • Start A Blog

Blogs are all the rage right now; many are writing them and everyone is reading them. You can find blogs on pretty much any topic, from cooking to travel to parenting and anything in between – so why not about

If you want to connect with your community in a way that allows you to do so on your own time, from wherever you want, and with means of communicating about important events, topics, etc. that you may want to share, you should consider starting a blog.

  • Host A Charity Event

If you are ambitious enough, and capable of doing so, why not host your own charity event? Pick a time and place, choose a charity you would like to support, organize a fundraiser (such as a raffle or an auction) and invite the members of your community, local business owners, etc.

This is a great way to show your dedication to the community, your interest and passion in helping others, and support a charity of your choice at the same time.

Why it’s So Important

Community is critical to success. Our successes are born from our inspirations and community is an amazing source of inspiration.

Connecting with members of our community is a great way to understand what our community needs, what potential we have to fill those needs, and how to do so in a way that builds up the community as well as our own practice.

Community interactions strengthen our organizations’ presence and give meaning to the tasks we carry out day-by-day.

If you haven’t, get involved with your community today – lawyers, as much as any other professional, need the community in order to succeed and have a lot to offer the community in return.



Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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