With so many people setting up so many online businesses in every conceivable market, it has never been more important that you budding online entrepreneurs out there take steps to ensure that your website is as appealing as possible.
Here are a few things you can do to make visitors want to do business with you as opposed to the competition:
Include Live Chat
These days, most people don’t want to have to phone up a company when they need help or advice, nor do they want to have to sit around waiting for their email to be answered. So, if you want to make your customers happy (it’s pretty important) include live chat software on your website, so customers can interact instantly in a way that suits them. Of course, that doesn’t mean that you shouldn’t offer email and telephone communication too!
Create a Video
The internet is becoming more and more a visual medium. More people are drawn to Youtube videos and Instagram photos than they are the written word, which is why it is never a bad idea to include your own introductory video on your homepage. Tell the customer what you’re about and give them enough information so they can form a positive opinion of your company and your site will likely be much more appealing to many more people.
Include a Quote Form
What websites like Tonbridge Fuels and Safestyle have got right is that they include a ‘request a quote’ form on their websites, which is very attractive to customers because there is no pressure on them and they’re able to compare the prices of fuel or windows, for example, before making a purchase. This tends to make them think that the companies who do this are more honest and that can pay off big time.
Use a Responsive Design
Now that more of us use mobile devices to connect to the internet more often than computers, it’s important that your small business website features a responsive design that will work just as well and look just as good on any device. If a website is clunky to use on a customer’s chosen platform, chances are they will look elsewhere.
Ask for Feedback
Asking for feedback from your visitors is a good way to work out what you’re doing right and what you might want to change to make it more user-friendly. At the end of the day, the easier it is for your customers to use your site, the more likely they are to purchase something.
Don’t Be a Spammer
It’s very tempting to put countless calls to action, more positive reviews and compelling ads for your own products front and centre on every page of your website, but you probably shouldn’t. Ideally, you should include just one or two of these elements one each page if you don’t want to put your visitors off by making them think that you’re out to either con them or berate them into buying something from you.
Apart from finding a good design that matches your brand’s image, doing all of the above will drastically improve the appeal of your website, which should hopefully result in more business for you.