The world is far more digital than it used to be. More and more people head online to do their online shopping as well as using search engines to find websites and information they need in real time. It’s a world of information out there but one thing that really is occupying people’s time is social media. More than 70% of people check their Facebook feeds everyday, as well as other using visual sites like Instagram and pinterest for inspiration and Twitter for the up to date news. So how can a small business take advantage of all of this potential exposure? I wanted to share with you some of the innovative ways you can use social media within your small business.
Having a strategy in place
When it comes to social business within your business it is important to have a strategy in place. This ensures that you are aware of the type of content you want to upload, a particular advertising campaign you may want to promote but most of all that you remain consistent with uploading to these platforms. If you haven’t got a clue where to start, digital marketing agencies such as Lexel can help. It can be quite simple to put a strategy in place. You can start small and build it up over the time more followers you gain and the more confident you begin to be in the type of content you publish.
Creating different types of content
On the subject of content it is also important for you to think about the type of content you want to share. It doesn’t always have to be typed up long essays about your business and product. You could share articles of interest, videos, images, updates asking how people are or questions about certain things. Be creative and see where it takes you.
Knowing when to post and where
There is some form of trickery to social media and one of those would be to know when would be the optimizing time to publish on different platforms. Thankfully there are articles out there to help you decipher what might be best for you and your audience. But sometimes it is also a case of trial and error and just analyzing your statuses and seeing if certain posts at certain times got more engagement than others. This is also when using a scheduling tool could help you to keep consistent with your updates. You may want to try and upload first thing in the morning so preparing the status ahead of time so that it can be uploaded early could save you messing around when you have just woken up yourself.
Encourage engagement and engage back
On the subject of engagement you also need to think about how you respond to customers and your followers. If people have taken the time to comment, ask a question or like and share status updates then make sure you reply and comment to show that you appreciate it. This helps to give your company a voice and also could help you to increase followers as well as potential customers.
I hope these tips help you to use social media more for your small business.