A website is your online shopfront and it needs to be right. With everyone using the internet these days for all kinds of things such as grocery shopping, streaming of music and films, reading reviews before making purchases and even browsing for their next home online it is now more important than ever for your website to stand out from the crowd. There are literally hundreds of thousands of websites online, and a good chunk of those might be associated with your business industry and niche. Which is why I thought it would be a good idea to share with you some of the innovative ways you can get your business website up to speed and working for you and not against you.
Create fresh and engaging content
One key ingredient to any decent webiste these days is fresh and engaging content. It needs to be content that draws your customers and clients into your web page. Encouraging them to click through to the e-commerce store or to read further about the services you can provide. Perhaps even enticing them to get in touch via your contact page. It is good to have great content, but it also needs to be fresh and up to date. Regularly check the keywords you use and consider SEO when it comes to the type of content you publish online. This helps to make your website become visible during different search terms on some of the popular search engines online.
Have a business blog as an addition to your website
A business blog is a great way to add additional content to your website and to keep it current. You can use your blog to advertise offers, give an insight into your business or further explain what you do or provide tips and advice. It can also be a great tool for SEO as you have additional links back to your main page and a chance to keep on using keywords to help you become even more visible when someone is searching for your type of company or service.
Promote through social media
Social media is a great tool for businesses and definitely should be something utilised more often when it comes to promotion. However, social media can be an excellent way to encourage customers and clients to click through to your website. Sharing your products and services and even blog posts can encourage people to click and to share the content. With more than 70% of people with Facebook profiles checking more than once a day, you would be a fool to ignore the big opportunity social media can offer. Websites like https://www.businessnewsdaily.com are full of tips and advice.
Add different types of visual content and layouts to your home page
Having a website is important, we know that, but it also needs to be a little unique and stand out from the crowd. Consider your home page as your main shop window. It needs to house a whole host of information, but it also needs to draw the customer into your site further. This is when clever additions from websites like https://www.brandbits.com can help you to add more unique content to your home page. There is so much competition out there, that it is now so important that you stand out from competitors, and putting focus on your website is a great place to start.
Consider your branding and logo
Your brand and your logo are very much part of your online presence, and what may work face to face might not come across and give the same message online. Really look at your logo and branding, does it stand out, does it appeal? This is when you may want to work closely with a digital agency to bring your logo to life and maybe even consider a rebrand.
Bright colours are always appealing
Bright colours will always be appealing, and jump out from the screen instead of hiding and looking non-existent. Think about your choice of colours for type and editing of imagery. Maybe even coincide it with your branding and use a specific colour palette to bring your website to life.
Keep pricing and stock up to date
Finally, it is so important to make sure that you online shop or even service information is completely up to date with correct prices. A customer can lose faith in a business if they are not providing the right level of information online. Stock control is important, and being able to show what you have available could be a great addition to your ecommerce store.
I hope these innovative ways improve your business website.