No one said running a business is easy. In fact, if you read any of the articles hosted our information sharing blog, you could understand that it’s quite the opposite. However, read our articles more deeply, and you’ll understand that business is half-art and half strict science. This is because there are multiple ways that a business can go wrong, and statistically, it will. However, there are also many, many ways for a business to achieve and head in directions difficult to anticipate upon opening the doors. All it takes is the right attitude and keen business awareness. Blogs like ours can help you apply these things to your working character.
However, no matter how well researched you become online, no matter how many business seminars you attend and motivational videos you watch online if you don’t take care of the following tips for keeping a startup afloat and expansive, you are missing out to a worrying degree.
If you’re still relying on paper forms and word of mouth advertising, you are living in the wrong century. However, we don’t want to insult your intelligence, and so we will assume as a startup you are using the lifeblood technologies that allow your operation to exist at all. These include social media pages, an online support page and even a full list of commercial product ranges on your website. Let’s say you’ve hired a wily and wary employee responsible for your social media strategy, and the ‘follows’ seem to be pouring in. So far, so good right? Well, that isn’t always the end of the picture.
Developing an app is largely one of the most important things you can do as a business, and it will open the doors to the mobile world like never before. A start up app can bring with it a whole host of benefits, but the most obvious is that you will have a small piece of marketing space being carried around all day in the pockets of your potential consumers. This means it befalls you to make your app worthwhile and significant when it comes to its use. Allow all of the functions you find on your website online and even more to a degree.
It’s useful having your site bookmarked on someone’s desktop computer, but it’s quite another to have a smartphone space. You’ll notice the larger apps are currently providing support for secure log ins and direct calls to support offices, meaning that those who contact your firm needn’t waste time going through vocal security before they can access your support team (which sometimes when running a startup, can be one of your many roles.) This allows you to navigate the worst issues quickly and also handle more in a day, which is very useful as your operation expands.
Also, you needn’t be limited to an app. Smartphone advertising is much more thorough than desktop or standard forms of mass exposure advertising because it makes use of a customer’s advertising ID that is carried with them around all corners of the globe. This means that targeted advertising is an authentic strategy because it places your offerings only in the face of people who desire your product. Imagine if you had the power to only offer your restaurant food to people who were hungry and craving your select ingredients? This is the same equivalent.
However, the buck never stops with these two technologies. The freshness of their arrival means that if anything, they should teach you to constantly be on the lookout for new business methods to apply to your firm. If you don’t, you could have significant trouble seeming relevant and approaching the same markets big business has access to. Good luck!