If you know how to create effective content for your website it will make ranking your website so much easier. Remember that the best way to get your website ranked is to create quality content on a regular basis.
So let’s quickly look at what we mean by quality content.
What is Quality Website Content?
Quality website content is content that is thought provoking and engaging. It provides value to readers and fulfills a need.
How to Write Quality Content
1. Keyword research
The first step with any content should always be to properly research your keywords. Choose your keywords carefully and remember to rather focus on keywords that you can rank for even if they have low traffic. Focusing on high traffic keywords with high competition is going to be pointless now isn’t it?
If you don’t know how to choose good keywords learn about that here.
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2. Plan your Post
Remember that content should have an introduction, a body and a summary at the end. Plot out the main points that you want to cover and plan your content before you start writing. This will help you keep to the topic and your content will flow nicely.
This will make the writing process much easier and faster.
3. Write for Your Audience
I’m going to really emphasize this point…
People read content.
People engage with content.
People share content.
People buy things online.
People click through.
Search Engines don’t do any of those things do they?
So write for people, make your content conversational and personal. Bring across your personality and your opinions.
If you write quality content that your audience enjoys your content will rank.
4. Use headings and small paragraphs
Break up your content into bit sized pieces by making use of headings and sub headings. Use small paragraphs and short sentences that are easy to read. It will make a huge difference.
5. Include Images
People are visual creatures, we love images. Images also help break up a post into sections. It will also keep your content lively and colourful.
Infographics are really taking the online world by storm now, try and include these in your content.
So what is SEO content writing and why have I not covered this here?
Writing content for SEO is focusing on getting the attention of search engines. Just remember that although a piece of content might look great to search engines, this does not mean your audience will enjoy it, they might not even be able to read it!
The emphasis should be first to implement these steps and to focus on your audience. Once you have a post that is great for your audience try and implement some SEO content writing techniques while making sure your writing still looks natural and easy to read.
Now that you know how to write great content for a website, learn how to implement some easy SEO techniques to help your content rank even higher!
I hope you have enjoyed this post and have been able to learn something new! If you have any questions or maybe have some awesome tip to add please leave a comment.
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