What’s so Important about your About Page? You’ll be surprised!

Lynne

9 years ago

Before I explain how to write an about page for your website I want to tell you why your About page is so important.

Even better have a look for yourself. Go into your analytics and see which pages on your website are viewed the most. I’ll take a bet that your About page is in the top 5 high traffic pages on your website!

So if you have an About page and you never put much thought into it, go back and update it as soon as possible.

Remember if this is one of your most viewed pages you are letting leads slip right through your fingers!

First lets look at what your goals are for this page, I’ll take a guess and say it is probably these three points:

Gain trust from your readers
Humanize
Lead Generation

So how can we optimize our About Page?

Table of Contents

1. Headline?

Change your headline, “About” makes sense yes, but really you are losing out here. Make your headline catchy and answer a question: what can you and your site DO for your readers?

2. Introduction

Explain what your site can DO for your readers, what value do you give them?

Add a call to action to subscribe after your introduction.

3. Testimonials

Have some social proof or some testimonials? Share them here. If you don’t have any testimonials please don’t make them up, just leave it out and add when you do have some to share.