Before I explain how to write an about page for your website I want to tell you why your About page is so important.
Even better have a look for yourself. Go into your analytics and see which pages on your website are viewed the most. I’ll take a bet that your About page is in the top 5 high traffic pages on your website!
So if you have an About page and you never put much thought into it, go back and update it as soon as possible.
Remember if this is one of your most viewed pages you are letting leads slip right through your fingers!
First lets look at what your goals are for this page, I’ll take a guess and say it is probably these three points:
- Gain trust from your readers
- Lead Generation
So how can we optimize our About Page?
Change your headline, “About” makes sense yes, but really you are losing out here. Make your headline catchy and answer a question: what can you and your site DO for your readers?
Explain what your site can DO for your readers, what value do you give them?
Add a call to action to subscribe after your introduction.
Have some social proof or some testimonials? Share them here. If you don’t have any testimonials please don’t make them up, just leave it out and add when you do have some to share.
Here’s where you share a few paragraphs about yourself
5. Close with a Call to Action
Close with a call to action to subscribe.
I hope you found this information useful, please leave a comment if you have anything to add!
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