How to do Keyword Research for Content Marketing

Lynne

9 years ago

how to do keyword research for content marketing

Keywords are what people type into their search engines to find what they are looking for. If you want to be found by potential readers you really need to learn about keywords.

You can either pay lots of money for people to find you (for eg Google Adwords) or you can focus on gaining organic traffic. The thing is if you pay for traffic you will have to keep paying. As soon as you stop paying your visitors stop. It is not exactly a good long term solution now is it?

Or you can aim at getting organic traffic.

This takes a lot longer to achieve and it takes some hard work to achieve, however once you understand the process and you start getting organic traffic the sky is the limit to what you can do. It is also a long term solution. Once your website is getting organic traffic it will just increase if you keep working on it.

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Learning how to choose the right keywords for your website will help you to easily rank your website above your competitors!

So this makes keyword research vital to any online business! When you first start learning about keywords it can be a bit overwhelming and confusing, but it really is quite simple. The first thing you need is a really awesome Keyword Research Tool.

How to do Keyword Research for Content Marketing

Target Long Tail Keywords

What is a long tailed keyword?

Long Tail Keywords are keyword phrases that are long and specific. Here is an example of what I mean. You could target “lose fat” or you could go for a longer more specific keyword such as “how to lose belly fat fast”.

Benefits of long tail keywords

long tail keywords are more relevant to your content, you can get visitors more suited to your content and your click through rate will be much higher

people searching for long tail keywords are further along the buying cycle, in fact some of them could already have their credit card out!

targeting long tail keywords can add up to a huge amount of traffic

long tail keywords can have much less competition than generic keywords making them easier to rank

Choose keywords that are relevant to your niche

Adding content to your website that is not related to your niche can drop your ranking.

Target Low Hanging Fruit Keywords

If you search for very specific, long tail keywords you will find what is called low hanging fruit. These are keywords that have low traffic but hardly any competition. Low hanging fruit keywords will be easy to rank. All those low traffic keywords will add up to a decent amount of traffic over time.

Keywords should make grammatical sense

Keywords that don’t make grammatical sense are not easy to add naturally to your content. Remember that content must be readable and written naturally to rank so make sure your keywords make sense and can be fitted in naturally into your content.

Understand your customers purchase lifestyle

This will make it much easier to convert your content into sales. If you add words like buy, price check or review you will be more likely to catch a customer in the last phase of the customer purchase lifestyle, which means they are ready to buy.