How to Make Your Marketing Content Pop

Marketing is a skill that takes strategy on every end of the spectrum. You need creative strategies, messaging strategies, digital strategies, and a platform to market on.

In 2019, there are more ways to market your company than ever. There are oversaturated marketing messages in nearly every industry. With that in mind, here are some ways to get your marketing content to stand out from the crowd:

How To Make Your Marketing Content Pop

Use effective writing tricks

Excellent copy is the key to getting site visitors to pay attention and stay intrigued for longer. Graphics might grab their attention at first, but quality copy is what holds their attention on your message. Consider your copy choices carefully when writing blogs, ad copy, and website copy. The words you use might be what makes your brand stand out from competitors.

Make your marketing copy stand out by creating a sense of urgency. Use active language and exclamations to make it stand out. Use this strategy in the headline, then offer details in the copy describing the event or offer. You will also want to have a clear call to action in your text. People like to have a strong sense of direction when moving forward with a marketing message, ad, or blog post.

Apply SEO strategies to your content

SEO is a way to get your blog posts and web pages to rank higher in Google searches. This is a no-brainer when looking to get your content marketed above your competitors.

SEO strategy requires maintenance that can be effectively executed by an expert SEO agency. These digital marketers can optimize your pages for the right keywords. Making sure you have SEO optimized content is crucial to competing on the internet.

Utilize free content opportunities

To succeed in your marketing efforts, you need content that consumers can’t find elsewhere. This might include ebooks, webinars, software or product demos, and free trials. These are all ways to gain information about your potential customers through a barrier of entry that asks their company name, email, etc. This is a win-win solution because they get valuable information through your content and you get more insight about potential clients and customers.

You also need to have worthwhile content. This will take time and effort from a creative team. Take some time to brainstorm and get some valuable pieces of content pulled together. Then, take the time to build a social media lead ad campaign. You might have to hire an agency to promote it or hire a social media advertising expert. Either way, it’s an investment that’s well worth the effort.

marketing work

Take social media risks

Social media is where consumers spend most of their time nowadays. Take advantage of these platforms to build a voice and characterization for your brand. Having content on social sites is a good start.

Hire someone to manage your social media platforms and create videos, graphics, and compelling images. Social media platforms are a free way to engage with your audience and establish yourself as an expert in your industry.

On the paid side of social media, there are advertising platforms. This is a cheap way to get your message to your targeted audiences. Taking advantage of these platforms is a must in a marketing world that seemingly revolves around your digital presence.

These are all innovative ways to make your marketing content pop in comparison with competitors. Stay competitive by taking these into consideration.


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.


  1. Hi there,

    Thank you for sharing the tips on how to make your marketing pop. We live in the world where you have so little time to grab someone’s attention. I read an article the other day that only 29% of people will read everything from your post. People actually skim through content and read the bullet points. That goes to your suggestion that we have to use the right words and have a unique content that they cannot find elsewhere for the reader to stay on your site, hopefully they will buy something from the affiliate links.

    Social media is a fun way to get traffic to your site. However, you have to be consistent with it (I am so bad at this) and you will be surprised how many people will come to your site. I also suggest that you should build your email list from thise people so you can build a campaign for them by giving them free e-books like you suggested.

  2. I am glad I have stumbled upon this post. I like to have things double-checked especially when it comes to creating content and how to market it.
    This post just confirms what I have been thinking of just recently.
    On one had we need to create content which stands out as it is described in your first section.
    But this is not the end of it… And I was little bit struggling with the 2nd part – which is social media. I will need to be focusing on social media more. It makes sense that engagement with the audience is important and even it may require some extra effort, it is still for free.
    On top of it I may try run some ads to leverage the full potential of the social media.
    Thanks 🙂

  3. I think it’s precisely explained how to attract the attention of the readers and that’s though the sense of urgency.As well as the title name .To be honest ,many people are deciding to read the article just because of the title and then it depends on the author if they will stay longer ?.
    I liked as well the written need of activity on social media sites as well as perfect SEO ,without it it would be impossible to break through .
    Question on the author :
    Is it not possible to make good quality seo work done by myself or do I need specialist ?

    Thank you and best luck !!

    • Hi Julius – I totally believe that you can do your own SEO. I believe that the most important part of SEO is your on-page seo. Make sure that your content is high quality and unique and make sure to properly implement SEO techniques on your website. If you do this it will be engaging and people will link to it and share it which means your audience will take care of your off-page SEO for you.

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