Attending your first trade show as a business owner is incredibly daunting, or at least, it can be. The fact is that when it comes to growing your business and building your customer base, the more exposure that you can get, the better, and one of the best ways to get extra exposure is by attending trade shows.
However, preparing for your first trade show can be terrifying, especially when you are unsure of what it takes to make an impact and ensure that the cost of your pitch was a worthwhile expense. The good news is that making an impact at your first trade show doesn’t have to be as difficult as you would think, it’s just a case of being prepared and putting a strategic plan in place.
The question is, what are the steps that you need to take to do that and make a success of your stand? For everything that you need to know, read on.
Ensure that your stand is eye-catching
Regardless of the size of the trade show that you are planning on attending, the chances are that there will be at least 100 other stands, maybe more than that. To ensure that your stand makes an impact, it is vital that it is eye-catching and unique. The bigger it is, the better. You want to create a stand that really catches the eye of passers-by and gets people talking. For this reason, themed stands tend to do really well at trade shows. As do stands that offer something unique, such as a gaming zone, a photo booth, or service like free social media audits.
To attract people to your stand, it is vital that you have incentives on offer. Whether you are offering branded cupcakes or business promo products, it doesn’t matter, all that matters is that you are offering an incentive. If you want people to be attracted to your stand, offering an incentive is vital, so that people choose to stop at your stand and have a look at what you are offering. A competition can act as a fantastic incentive, as you can ask them to leave their name and contact details for the competition, and then add them to your customer base. For lead generation, competitions are a fantastic option.
Don’t go it alone
Whatever you do, don’t go it alone. The fact is that it takes more than one person to run a stand at a trade show successfully. That’s why it’s so important not to go it alone. Instead, take at least one other person with you to help you out with the running of your stand. That way you can be mingling with other stand holders, while your helper is manning your stand or the other way around. Trade shows aren’t just fantastic for building your customer base, but also for increasing the number of contacts you have within your sector.
There you have it, a few tips and suggestions for making an impact when it comes to attending your first trade show as a business owner.