When it comes to business, every entrepreneur and business owner has one thing in common, they want to deliver excellent customer service. The customer is what keeps a business going, but delivering decent customer service can now be improved upon. Technology can help shape the way we do lots of things within our businesses, especially with customer service. Here’s how it could help you.
There is no denying now that customers have an expectation to get information quickly. This is likely to be down to the fact that people can search online and get answers to questions more or less straight away. This is when email communication can work really well for you as a business and to help improve customer service levels. This is when you may need to look into email hosting that every business needs to help keep up with the demand. The email can be used for things such as delivery updates, receipts for payments, answers to queries and even a simple thank you for the business. It can go a long way to helping you stay in touch with customers and to help them feel valued.
Many people use social media these days, and because of that, it can often mean that you as a business can utilise and take advantage of it. With people checking their profiles and feeds daily, you as a business could come up with a social media strategy and content plan to help you stay relevant and in your potential customers feeds. Whether you are sharing the latest offer, or something insightful that your customers might find interesting, you are reminding them that you are there. Which is only a good thing. Take some time to think about your social media output and what could be improved with it.
Gaining customer feedback and testimonials
People want to buy from businesses that other recommend, and while word of mouth advertising is something you cannot buy, you can help to increase your chances of good reviews and feedback thanks to technology surveys and emails that can be generated directly to your customer. You can then use the comments made to advertise them on social media or on your website as an added sales tool to encourage others to do business with you.
Keeping up to date records
Finally, technology can help you as a business when it comes to keeping up to date with records and also customer management. CRM systems are there for customer data and notes to help you stay in tune with your customers from remembering important events and names to knowing their purchase history and dealings with you. This can be an excellent tool for sales staff and teams, especially when there are multiple people handling this area. It can give a level of consistency as well as helping a customer to feel valued by the business.
Let’s hope this has encouraged you to think about how technology can help your business improve customer service.