How IoT Can Drive Your Digital Marketing Strategies to the Next Generation Platform

In this age of digital transformation, data is one of the most potent and effective constraints, which is driving e-commerce websites today. Thus, the more data you have in your bank, the more leverage your e-commerce site will gain in a stiff competitive scenario.

But the key question is, how do e-commerce websites gather such vast amounts of data? What are the reliable resources that help online web stores collect data seamlessly without spending too much time? We will answer these questions ahead.

Well, to answer your question, the most innovative technology to create an impact is undeniably the Internet of Things or IoT. The IoT is a network of connected devices that enables you to collect and exchange data.

With the advent of IoT technology, we are going to witness a sea change in the e-commerce landscape.

Statista reports that global sales for retail e-commerce are expected to reach about $1.85 trillion by 2021.

Thus, it inevitably creates interest in how the IoT has disrupted ecommerce SEO Services to improve customer experience worldwide.

Keep a Vigilance on Your Inventory and Stock 

Inventory management is one of the challenging tasks for retailers. Well, thanks to IoT, this statement is now past tense. IoT allows you to gain control over your products and have an eye on what stock is in and out of stock.

IoT has introduced automation of inventory management, systems, and business operations with high-end tools such as advanced sensors and RFID (Radio Frequency Identification) tags. Therefore, you don’t have to hire store managers to check your stock personally. You will get all the accurate information in real-time.

The IoT gathers all the current and relevant data on all products and sends them to the ERP systems. So, any customer visiting your store can quickly find the product he wants without spending much time.

Also, stock trading allows you to reduce errors, saving your additional expenditures. You can also monitor the temperatures for products to prevent items from getting perished.

Real-time Tracking of Goods and Logistics 

Today, customers are placing orders expecting its delivery in the quickest of time. The Internet of Things provides greater visibility over order fulfillment. Your customers can track the position of their products in real-time.

Even retailers can track customer orders right from the moment an order is placed for doorstep delivery to the customer.

Any guess on the technology? Yes, it’s the Radio Frequency Identification and RFID and Global Positioning System (GPS) that helps the logistics team to take the shortest route for delivering the product.

What’s important to note is that cloud-based technologies like RFID and GPS can also provide an accurate weather update, the status of the traffic, exact location, and more, which streamlines the entire logistics management.

IoT has also supported a great deal in reducing the incidents of missing shipments due to which e-commerce companies suffer huge losses.

Improve Your Customer Relationship 

The success of your e-commerce platform will largely depend on how you maintain your customer relationship management. And believe me, IoT can be a potent vehicle for enhancing the long-term relationship between retailers and end customers.

IoT also offers you fresh revenue streams using which you can create new business models and improve your ongoing services. It may include remote monitoring of products, performance analytics, and predictive maintenance.

Role of IoT in E-Commerce Web Development 

Did you ever imagine that the Internet of Things technology could play a key role in e-commerce web development? You must be aware of modern programming languages and software for developing e-commerce platforms. IoT can help you design optimum websites that can draw the user’s attention to any screen size.

IoT also proves to be a valuable asset for the user interface and web design. You can integrate the website development and design with IoT. However, you need to consider different factors before integrating IoT.

  • First, you need to have a secure backend, which will allow the IoT connected devices to communicate freely.
  • You can use Node.js web development for streamlining the communication process.
  • You must ensure that your user interface design is clean, swift, and intuitive.
  • To accelerate the speed of your website, you have to minimize the response between IoT-connected site and web server with the help of design strategies.

Real-time Marketing and Promotion

Marketing and promotion are indispensable parts of the e-commerce business. With IoT penetrating SEO e-commerce solutions, you get a more thriving opportunity to reach your targeted customers in real-time.

IoT provides limitless possibilities of marketing and promotion with the benefit of DaaS (Data as a Service). It also allows you to maintain flexibility in pricing and store valuable customer data. You can frame strategies and business plans according to the specific demands of the customers. Thus, you can make them more satisfied and happy.

The Final Words 

IoT is indeed playing a vital role in surging the e-commerce sector. However, you also need to cater to a few challenges at the same time, with the opportunity. You must ensure that there is no compromise on the security front as most devices are internet-connected things.

Take full advantage of the IoT-enabled e-commerce business to improve your customer experience and streamline the entire process.

About The Author

Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.



Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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