Finding a professional graphic designer that is a great fit for your company can be a stressful endeavour. How do you even start or what do you need to look for in a graphic designer? You are in good hands, because in this post we will give you all the information you need. Here are 6 things to consider to find the best graphic designer for your business.
Table of Contents
How To Hire The Best Pre-vetted Graphic Designer
It can be a hefty task to navigate portfolios, allocate a budget, and ensure that you find the best candidate for the position. There are many benefits linked to hiring a freelance graphic designer instead of hiring a full-time in-house employee to take care of all your graphic design needs. A great way to start is to hire pre-vetted digital marketers that have the necessary experience. But before you start the search, here are some useful tips to take into consideration before making a decision.
Finding A Candidate That You Can Work With Long-term
One of the first steps in choosing a freelancer is that you need to think of it as the start of a long and fruitful relationship. Usually, the best and most effective work is born from a strong collective effort between you and your freelance graphic designer. If you have a good working relationship, it means you have gained a valuable resource that you can count on to deliver quality work that meets your expectations. Look for a candidate that communicates well and that is open to constructive feedback from your side.
Checking If The Design Quality is Up To Scratch
There must always be a level of quality present in all the designer’s tasks. Ask for previous examples of websites and other marketing materials that they have previously designed or worked on. You need to assess whether the prospective candidate delivers the type of work that you are interested in and if he or she will be a good match for your company. It helps to locate design styles that fit your intended projects. Having a visual can help you with deciding on what you like to see if the designer’s portfolio matches your preferred style, plus it helps the designer to envision what you have in mind.
Checking Out Their Portfolio
When you check out their portfolio, it can give you a good idea of their quality of work. Look at individual pieces that the designer has completed. Most professional designers will have links to their portfolio on their website or profile or pictures. Browse through their portfolio to see if you like what you see and their particular approach.
Graphic Design Skills
There are a few essential attributes that a professional freelance graphic designer should have.
- Communication – The designer should be able to grasp and interpret written communication sent to them.
- Attention to detail – It is essential to find a candidate that can make sure your graphics are error-free and on-brand. This entails finding any differences in images, identifying patterns, and distinguishing design details.
- Time Management – Making sure that deadlines are met.
- Technical Skills – Is the copywriter vetted and do they have the necessary experience with software programs like Canva, Adobe Illustrator, Adobe Photoshop, and other copywriting software programs.
Setting Expectations Beforehand
There are numerous things that will improve the business relationship with your freelancer. It helps to have a clear list of your expectations for proposed projects. Set some basic parameters and discuss it with the graphic designer up front. Be sure to make a list of the design work you require and provide visual examples if possible. Discuss upfront what you need for each item. From page functionality to page count. The more information you give, the better.
Be Realistic – A Test in Patience
Even the most professional graphic designers might not get everything perfect the first time around. It takes time to discover what works best for you and your company. Each project might go through a growing phase. The first draft hardly ever yields the best result. Communication is key and as with each project, giving honest feedback will lead to better results. Most professional designers are coachable and welcome constructive feedback.
We hope this post has been useful and that you will consider the above six tips to find the best freelance graphic designer for your business. And if you are looking for a professional vetted graphic designer, Proventeam is the best place to find one that best matches your requirements. Be sure to do some research beforehand and think about what exactly your needs entail. Then start considering prospective candidates and look at their portfolios until you find one that you like.