When your website is up and running it’s easy to just leave it be and let it run itself. Like with many other things in life, your website needs regular maintenance to make sure that it’s performing to the best of it’s abilities. Here are the checks you should be regularly making to your website to ensure that it’s doing the best it can for your benefit.
Over time, the design of your website may become outdated, and therefore inadvertently turning people away because it looks like noone has bothered with the website for some time. Make sure that the design of your website stays fresh, and that it’s plain to see that it’s an active website.
It’s a good idea to change the look or theme of your website every six months or so. It doesn’t have to be a major change, but it will show your visitors that you’re constantly working on improving your website. If you’re not tech savvy and able to come up with new themes, you can pay companies to design a theme especially for your website. This will also make your website look more professional, but it’s not a necessary step if you can’t afford to pay for someone else to design your website.
Have you checked lately how well the search engine optimisation that you’ve placed on your website is working? You should run a site audit report regularly on your website to make sure that your SEO is working to it’s full capacity. Doing a site audit will also give you tips on how you can improve your website, and suggest other forms of SEO for you to try.
A good idea when it comes to SEO is to make sure that they keywords you’re using are different each time you upload content. This way, you can rest assured that no matter what form of the word people are searching for, that they will come across your website.
Making sure that potential clients can get in contact with you is essential. Be sure to keep any contact information up to date on your website as it changes. Another thing that you should take a look at, is how easy it is to find your contact information on your website. A hidden or hard to find page will likely turn people away to find a site that’s easier to navigate.
You should also be including multiple areas in which people can contact you on your social media profiles. Having a feed from your most used profile will show that you’re active and ready to communicate with your viewers.
A well known fact is that social media can be a very powerful tool for any website or online business. Going slightly off tangent to your website, you need to make sure that the promotion of your website through the use of social media is up to date, and keeping with the trends that are on social media at that current time. Social media trends change quickly, and if you’re not using it to it’s full capability then your posts will get lost in the crowd.
It’s easy to keep up to date with social media, as it’s likely that you use it for your own personal use too. Apply any changes and trends that you see into the content you’re posting for your website. Social media can also be very time consuming, and luckily there are now ways in which you can save time and schedule posts for your profiles. Using an application like Crowdfire will save you having to spend a lot of time and energy creating posts each day. Instead, you can create one post and it will post it to your desired platform at the time you choose. Make sure you clue yourself up on the best times to post to each social media platform.
As you can see, even though a website will still display as you’ve left it, you will need to run regular maintenance to ensure that people aren’t turned away by lack of activity or outdated themes. Outside of your website is important too like social media and other forms of advertisement. Follow this guide and you can rest assure that your website is at the best it can be, and is performing to what you built it for.