Sometimes it’s not easy to sell SEO services. Great search engine optimization certainly sells itself. The more you understand, the simpler it will be to sell SEO audits and monthly retainer services to companies.
So, how do you sell search engine optimization services?
“Customers, at a minimum, need to have a basic knowledge of how search engine optimization works, and what the consultant or SEO company will do everyday, every week, or monthly” says David Mckenzie, SEO specialist at A+ digital.
SEO consultants or agencies need to be ready, to be honest, and transparent with clients if they request information.
What customers want to hear (or must never hear)
- Tell customers that you (or your agency) are going to be honest with them, keep them also informed of what you are doing on a daily/weekly/monthly basis, and that you will be available to respond to any queries they have.
- While changes can be done to sites that make it friendlier to search engines, SEO is one thing that will take time to see results.
- You cannot carry out search engine optimization magic on a site to make it rank well.
What should you know?
Below is all that you need to know if you will sell SEO services:
Image Source – DIY SEO Courses
- Know the usual SERP. Search engine’s results have many different types of results, which make up a search engine results page (also called “the SERPs,” SERP or SERPs).
- Monitoring and adding social media sites like Google Plus, Twitter, Facebook, and LinkedIn are essential. Those sites can drive traffic to the site, and the search engines understand when site visitors are going from social media sites to the business sites. Search engine rankings will differ based on visibility and social media traffic.
- Simply because a site does not rank for one specific keyword or search query, does not imply that an SEO has not performed their job. There are many reasons why a site will not appear for a specific keyword. It may be anything from customization to the way the search query or keyword phrase is worded.
- You must know how search engines work. Google offers an excellent tutorial on how search works.
- The objective of a search engine is to offer the satisfactory results for a search query. Their responsibility is to know the intent of the searcher.
- You will find that there is a huge difference between the organic search results and the paid search results. For most search queries, Google shows local results, particularly when the keyword has the name of a location or a city name.
- You need to know that search engine optimization usually revolves around great, unique content that is generated and posted on a customer’s site.
- “Search engine optimization usually is lots of work. It is not a thing that is simply done at once. It is an overall plan that will take time. For this reason, the customer needs to know that some competitive niches (or industries/topics /industries) might take many years to get great organic visibility” says Bill Hartzer, an independent SEO Consultant at BillHartzer.
Image Source – Search Engine Land
- The organic results usually are shown below the paid adverts and in many cases below the maps listings or local results.
- Google offers specific guidelines referred to as the Google Webmaster Guidelines, which all sites need to adhere to.
- It is helpful for SEOs if customers inform you/agency everything they know regarding their site, any search engine optimization that is carried out previously. The customers should also share other details about their other marketing activities, their business, and their prospective customers.
- SEOs will require access to the site, access to the Google Search Console, and Google Analytics if they will be the ones optimizing and making updates on the site. Access to the site’s log files is optional; however, comes in handy for SEOs.
- Using search engine optimization strategies that do not adhere to Google’s Webmaster Guidelines can lead to a penalty.
- Search engine optimization is an overall strategy that needs time. It is something that must be done regularly, (more frequently if you are in a market that is competitive).
- The main work of search engine optimization must be to get more relevant traffic by way of organic search to the site. Great search engine optimization understands the customer’s business and gets more sales or leads for a company.
- Adding blog posts that are relevant can be the best way to begin interactions on social media sites. People use social media to share blog posts, and it is a great way to get your company noticed.
- When you have an updated mobile-friendly version or mobile version of your site is vital to receiving great search engine rankings.
- When you have a great link technique to get more links to the site is vital to great search engine rankings. Search engines utilize links to pass trust factors from site to site via links. The more trustworthy your site is in your niche, the more frequently your site can appear in the search results, provided that you have the content to support the search engine query.
Avoid telling this to customers
- You should not offer customers a free SEO audit of their site. Everyone knows that it is not an SEO audit; it is a fast review of their site to highlight some problems that you find. The right SEO audits take several hours, if not days or weeks, to finish.
- You should not make up answers to difficult SEO queries. Many times SEO salespeople offer a response to a technical SEO query that is not correct. Search engine optimization is hard and is complicated sometimes. You need to tell the customer that you will get the answer for them. Then get the correct answer for them later.
- You should not promise better search rankings for specific keywords. Usually, there must not be specific promises. If you are selling a promise that they will rank for specific keywords, then you should not bother selling search engine optimization services.
- You should not tell customers that search engine optimization is a one-time task.