When it comes to running a small business, the internet has been a godsend. Not only does it allow for extra marketing opportunities, but it has given entrepreneurs the opportunity to sell their product without the need for a bricks and mortar store. However, there are problems within E-commerce that could affect sales and bring down a promising business before it has even begun. In this article, we will look at some of those problems and will give you some solutions to help you.
Problem #1: Issues with your website
Your online customers expect the operation from product to checkout to run seamlessly. If there is a problem on your end with the computer network, sales will be restricted, and you may lose your reputation as a seller.
Solution: Other than taking out a masters degree in computing, use network monitoring and alerting software to help you stay on top of your network. It will alert you to any issues on your site, and you will be able to rectify them before your customers jump ship elsewhere.
Problem #2: Customers not completing the sale
Items have been added to the cart, so why isn’t the customer buying? Aside from an issue with your website, there may be reasons why the transaction isn’t being completed.
Solution: We have already covered this issue, so read our article on the subject here. The problems we mentioned are common and can be dealt with through a little proactivity on your part. Considering your customers are the lifeblood of your business, you do need to manage your operation to suit their needs.
Problem #3: Returns and refunds
You have made the sale – hoorah – but your time for celebration ends when your customer expresses dissatisfaction with your service. The product may have been damaged within transit, or the customer may suddenly decide the product isn’t for them. Of course, they may also claim it has been damaged (or not arrived) and cheat you into giving them a refund.
Solution: Use a reputable shipping company for your deliveries. Provided the product has been packaged well, there should be less risk of damage. Use a tracking service too, ensuring you are informed when your product has been delivered, in case of a cheating customer. Then ensure your product is exactly as advertised, with clear pictures and wording to ensure the customer doesn’t buy something mistakenly. Provided you have a clear policy on refunds and returns, you won’t fall into any issues legally, so long as you adhere to the policy, for your benefit and the customers.
Problem #4: Price wars with other sellers
You want to make a profit in your business, but you are constantly under threat from your rivals. You don’t want to undercut your prices too much in competition as you are going to run at a loss.
Solution: A tricky one to be sure, but the key here is to provide something your rivals don’t. This includes free postage and shipping, added benefits (such as the occasional discount to long-standing customers), and improved customer service, perhaps with a personalized approach to win your customer’s approval. You could also bulk buy your product from the manufacturer, and then pass on the discounts you make onto your customers.
Give your E-commerce store a chance to flourish by following our tips. It’s a tough market out there, but you can beat your competitors and make sales if you take steps to improve every area of your business.