You always need to be looking for the best ways of promoting and marketing your business online, and this means taking action right now. You’ve got to understand what it takes to build links and improve your online presence by way of digital marketing. One of the best ways of doing this is to make sure you understand the different elements that are involved, and do what you can to implement these!
Domain authority is one of the most important things you can use to help backlink outreach in the modern business world. There are a lot of things you can do to achieve this moving forward, and it is important that you do as much as possible to understand how this works and why it is important. So, here is a definitive guide for using domain authority for link building in 2020, and why your business needs to make sure it does this as much as possible.
What is Domain Authority?
Simply put, domain authority is the name given to a search engine ranking score, created by Moz, that tries to predict a website’s SERPs ranking. Search engine results pages are crucial when it comes to trying to market your business more effectively online, and this is something you need to think about right now. The domain authority ranking ranges from 1 to 100, with 100 being a strong indicator of a high ranking.
The score can be used when comparing sites, and it is important to make sure you factor this in when you are looking to find the best sites for link building services. Understanding website’s domain authority rank, and why this matters, is something you need to get right as much as possible. Focus on getting the best out of this, and you will be able to help your business grow in the best possible way.
How is it Scored?
In order to fully utilise domain authority when it comes to link building, you need to make sure you understand how it’s scored. As we established earlier, this is done with a ranking of 1-100, and the higher the score, the better the ranking. It is done on a 100-point logarithmic scale, meaning that the higher the score gets, the harder it becomes to raise it. So, going from 10 to 20 is going to be much easier than moving from 70 to 80, and it is important that you bear this in mind when you are assessing websites and trying to make the right choices.
Domain Authority & Link Building
It is also important to think about how domain authority can be used to help with your link building, and growing the business. This means you are going to need to look at the relationship between domain authority and link building, and what you can do to understand this better, and use it to your advantage when it comes to building the best-quality links you possibly can.
- Use other metrics in conjunction with DA
One of the key things you need to make sure you get right is to make sure you use other metrics alongside domain authority. It is so important that you make sure you don’t rely solely on domain authority in isolation. There are a lot of other factors that play a part in helping you to build and determine the right kind of link for you. DA alone can only tell you so much, and this is why you are going to need to use other metrics to help with this.
- Evaluate potential
One of the best ideas would be to look at evaluating the potential of a link, and how well you can use it to make a big difference to your online marketing. When you are looking to buy guest post services you need to be sure you look at the potential of any prospective link that you can use to help the business. Assessing the potential value of a link is so important, and you have got to think about this when it comes to finding what’s right for you.
- Keyword difficulty
Another thing you need to understand is the fact that keyword difficulty plays a massive role in choosing the right links. There are a lot of metrics you’re going to need to look into when it comes to getting this right, and you need to account for things like SERP, and DA ranking. But also, there are other things to consider, such as keyword volume and page authority, and this is important to factor in when you are looking at domain authority and link building.
As you can see, there is a lot to consider when it comes to assessing and improving the different elements that play a role in domain authority and link building. This is something you need to make sure you get right if you are going to find the right link building opportunities, and help the company grow as a result.