Passionate entrepreneurs from all over the world are continually producing incredible business growth stories. Startups, in fact, have become pioneers in presenting everyone with novel and extremely amazing solutions. Their enormous success inspires and motivates everyone. In this regard, Indian companies are also blazing new trails. This new wave is supported by a number of notable contributors.
For startups, it is vital to reach out to users to market their products. But due to traditional marketing methods being quite expensive, its not possible. This is where digital marketing comes into play. There are numerous options to consider when it comes to digital marketing. Depending on the type of business you run and the exact purpose of your advertising campaign, you have a variety of possibilities.
Digital marketing is a game-changer for the majority of new companies, big or small.
When designing a marketing strategy, consider internet marketing as low-hanging fruit. As a startup firm, there are numerous advantages to adopting digital marketing to build your consumer base. These advantages may be available to your firm with very little effort.
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Digital Marketing A Game Changer For Startups
Compared with traditional marketing mediums such as TV, radio, and print, digital marketing is the most cost-effective way to reach out to end users. It can be run on a shoestring budget with few resources. It is and will always be the least expensive way to reach out to end users. You can implement many digital marketing strategies that will not only be inexpensive but also help you reach out to your target audience.
Huge Customer Base
When it comes to the amount of customers connected via the Internet, the sky is the limit. According to the Telecom Regulatory Authority of India (TRAI), India’s wireless internet subscribers have surpassed 491.1 million (+19.91 percent YOY) and consume over 1.6 billion GB (156.89 percent YOY) of data each month. As a result, there are about 500 million active internet users in India alone, all of whom are prospective customers.
The Game-Changer: Social Media
The fixation with social media is becoming increasingly irrational. People begin their days on one of these platforms and end their days on another. It is as regular as a heartbeat. Although it is not a positive omen for anyone, it is a blessing in disguise for marketers. They may communicate with their customers 24 hours a day, seven days a week, and the persuasion can continue indefinitely. You can learn how to optimise social media for your startup by opting for an social media marketing course.
Digital Platforms give any start-up complete control over all marketing communication demands. Digital marketing may target anybody and anything, from picking the target population based on age, career, gender, likes or dislikes, geographical regions, behaviour, or particular requirements. It also provides clever marketers with the tools they need to keep track of everything.
The remarkable success of startups has had a significant impact on the global economy, and this has only been made possible by the proliferation of data-driven digital marketing methods.
Measuring the success
It’s pointless to waste time on marketing strategies that aren’t beneficial to your company. You must be more frugal with your time and money as a startup.
Digital marketing gives you access to ad and marketing campaign metrics and results. You may detect any trouble areas and see what content is best serving your company depending on your goal.
Traditional marketing tactics are unable to provide this kind of instant feedback. You may test your content and adverts with digital marketing before spending additional money on them. You can also use these tools to improve the performance of your current campaigns over time. As a result of being able to focus on your finest content, your marketing ROI will improve.
Another advantage of producing internet content is that it will continue to promote for you. If you produce high-quality, valuable material, your customers will come back over time.
Unlike newspapers, which are discarded after being read, online content is available for as long as you want it. To stay relevant, you may need to update or change your content over time. This is, however, the most effective strategy to ensure that your content continues to serve your marketing objectives. People will come to your site as long as you are answering their inquiries.
Repurposing and renewing your content is another wonderful approach to save time as a company.
The most cost-effective way to market a startup is through digital marketing. It can also be quite effective for small groups. It’s best to use online solutions as much as possible if your firm is still in its infancy and is still attempting to find its foothold. Because the internet is the way things are going to be in the future.
When it comes to exposing your firm to your audience, building brand recognition is usually the first step. Allow your customers to come to know you as a brand, and trust and loyalty will grow as a result. Social media, for example, is ideal for this and requires no initial expenditure. You can learn all digital marketing skills by doing an online digital marketing course which will greatly help you in your marketing plans
Also do read why startups need to hire a digital marketing agency.
About The Author
Karan Shah – Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.