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Custom Signage – Your Business’ Visual Communication Done Right

Signs are a critical part of the branding and marketing for countless companies.

High-quality custom signs can communicate what your brand is about, attract more attention and customers, and even help your customers “self-segment” themselves – if your brand relies on visuals that stand out, they will usually communicate the right message directly to your core customers.

It can also increase your employee’s loyalty, determination and work ethic. After all, we humans want to belong – and what a better place to belong to than a recognizable and respected brand.

And also let’s be fully honest, as business owners, we also get an eerie feeling every time we walk into our location where we feel respected and devoted.

To learn more about plastic and metal signs that can be used both indoors and outdoors and come with many bespoke coating options, visit this website.

Sport Zone Signage

Usage Of Signs Has Changed Over The Years

These days, many businesses rely largely on digital marketing due to them operating online. Many offices have turned to places where you sometimes meet with customers And with that change, it may seem like physical marketing and advertising is declining.

But the reality is that many businesses still rely on traditional advertising and promotion. Such are especially the brick and mortar stores, venues, automobile servicing places and more. The reality is, while online has start-up cost advantages over physical stores, brick and mortar is thriving.

Most Popular Types Of Signage

Let’s look at some options that businesses can use to promote their location through signage.

We can generally sort signage by 3 factors – either the way they are made, the purpose they serve (i.e. where they are used) or the environmental conditions the signs are exposed to.

  1. Custom Signage Based On The Material:

Here are some of the most common types of signage sorted by the material which they are manufactured in.

  • Plastic Signs

Plastic is a great material for signs overall. It is a durable, flexible, lightweight and low-cost solution that most businesses can afford.

  • Metal Signs

While there are many types of metal that can be used for signs, the most common ones are aluminium and stainless steel.

  • Steel Signs

Steel signs are more expensive than other metals but come with the advantage of being more sturdy and resistant to corrosion. These are premium signs that cost more than average – and are therefore often used only by companies that can justify the costs.

  • Aluminum Signs

Aluminium is steels’ lightweight alternative. These signs provide great durability for the price and weight, they can be shaped molded and cut into almost any shape – and are therefore very widespread. Some specific popular usages for aluminum signs are roadside signs and alarm stickers.

  • Clear Acrylic Signs

Acrylic is a type of polymer (plastic) that is clear. It is a type of epoxy that can be shaped and polished into any shape needed. Because of newer materials and chemicals, companies now chose acrylic with the knowledge that their signs will not yellow out after being exposed to UV long term – which is overall a great benefit. These signs can be produced relatively easily, quickly and cheaply and therefore are very widely used.

Airport direction sign

  1. Custom Signage Based On Use Case

Now, let’s look at the different types of signs based on where they are used and the purpose they serve.

  • Monument & Historical Sites Signs

Signs found at monuments and historical sites can be considered some of the most popular type of signs. They are usually unique in that they have to be very durable (sometimes being touched by thousands of people on a daily basis). Because these signs are often used by the public sector and require taxpayer money, they must also usually not require replacement too often – that is, the typical lifespan of such signs has to be at least 5 years. Unlike other types of signs, these signs have to be durable to both natural forces and human interaction. Because of that, usually, monument and historical sites signs are either metal moulded or coated with clear acrylic since they have to provide information about the historical site.

Here are some examples of signage at monument sites.

  • Guidance & Direction Signs

These are very popular signs used everywhere in our everyday lives. They can range from restroom signs, to signs that point to a specific direction (e.g. departments in large offices) or road signs that provide information to drivers and pedestrians. As the name suggest, their purpose is to guide and give directions.

Because these signs are often exposed to natural forces (and typically not so much by abrasion from people interacting with them), they require to be less sturdy than the signage used in monuments. Another very popular usage for such signs is the exit signage which is required by law to be visible in the dark – and therefore these signs can also be combined with certain illuminating electronics.

  • Awareness & Instructional Signs

Very similar to the directional signs, instructional signs offer some type of information that establishes certain guidelines or instructions in the reader. A very popular example of such signs is the Smoking Forbidden sign

  • Billboard & Promotional Signs

These are commonly recognized signs that usually portray an offer a company is running. While some of these signs can last for a long time ,they are usually replaced every few months. Therefore for such types of signs the priority is cost – and companies opt in to produce them as cheaply as possible.

  • Branding & Corporate Signs

They are usually made from metal or plastic – each carrying a benefit and a downside. A very popular material used for branding signs is acrylic – with its clear look and durability of plastics, it is the preferred choice for custom lettering for many physical locations like brick and mortar stores or offices.

Billboard

  1. Signage Classified By The Environment

Last but not least, here’s how signs are classified based on the environment they are used in.

  • Indoor Signs

Practically every material can be used for indoor signs. This is because these signs are not exposed to strong natural forces that can contribute to their wear and tear. The exception to this rule is when the signs are often touched and therefore wear out faster than expected – in which cases a more durable bespoke solution is needed.

  • Outdoor Signs

Contrary to indoor signage, outdoor signage comes with pre-requisites for durability. These signs have to be more durable and last for longer since they often come with additional costs and hassle of installation (e.g. business probably needs external help installing a sign on top of their location).

If the signs are not durable and have a short lifespan, not only could that be a nuisance and a hidden long-term cost, but it can also potentially devalue the brand as it can be seen as if it’s not taken care of.

  • Heavy-Duty Signage

Usually used in industrial and manufacturing locations, heavy duty signage often requires special layers of coating. This is because these types of signs are often exposed to abrasion  from more than the weather or through human touch – but also potentially in risk of contact with chemicals, harsh UV light, high raw temperature (heat), strong varying heats (melting to freezing), and more. In those special cases, the signs have to be treated with extra layers of coating that are bespoke to the environment in which the sign will be used.

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Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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