There’s no denying that, if you want to encourage your audience to visit your website and make a purchase, email marketing campaigns are still the gold standard. Sure, social media can be effective, but it’s too big and too impersonal for many, especially small businesses, to really make their presence known. Email, though is more personal, more targeted to interested parties, and much more likely to get you those much -needed clicks.
Of course, just sending out email campaigns is no guarantee of success. If you want to inspire action, there are a few things you should do…
Create a Killer Subject Line
If you want to inspire action with your email marketing campaign, then you first need to inspire your audience to open your emails. You can do this by creating killer subject lines that attract attention and create interest. You can find out how to do this at http://www.business2community.com/email-marketing/. If you’re successful,you should see an immediate pickup in the success of your current and future marketing campaigns.
The more you waffle on, the less and less attention readers will pay to your email, so keep it short if you want to increase their interest and convince them to buy. A couple of paragraphs and a call to action should be all it takes to get them clicking.
Being informative is the key to keeping your readers engaged. They don’t want to read through paragraphs of spiel; they want tips and advice that make the thing you’re selling sound appealing without overtly trying to do so.
Sending out special promotions like coupons, money off offers or even competitions is obviously one of the most effective ways to inspire action in your audience. For the biggest impact, you should try to do this on special occasions,such as birthdays, Christmas,4th of July and other holidays, or for example, by sending a coupon for a free Star wars figure with every purchase on the day of the film’s release when there is already a lot of hype around.
Make it Look Good
A picture paints a thousand words and images can be more effective than text, so as well as creating killer copy, ensure that your future email marketing campaigns also look good by using Postmans free email newsletter templates and adding two or three original images, that really show off your products, in your emails. Be sure to make them clickable for increased conversions, too.
Make it Personal
If the message you’re putting out is generic, most people are going to delete it immediately, so if you want your email marketing to be a success, you need to make your content personal. Chances are, if they’re on your email list, you have some information about the recipients, even if it’s just their name, which you can add into the mix, to better grab their attention.
Success in email marketing is all about being clear, informative and personal. If you can do those three things, you shouldn’t have a problem.