Marketing your online store could be one of the important tasks you have within your business, but it can be quite confusing to implement correctly. There are, of course, successful methods enabling you to get more out of your digital presence but some things you may have dismissed in the past could actually prove to be worthwhile ways of marketing your online store. I thought I would share with you some of the consistent methods you could consider.
Your very own website and ecommerce store
One of the basic principals of an online store is, of course, your website and ecommerce store. It is one of the easiest and most straightforward ways to trade online. However, not only do you need the site, but you also need it to function correctly. A quick loading speed for web pages and ensuring that you have all the correct pricing and descriptions on there is one way to put your customer’s mind at rest. You still need to market your website and a great way to do that is through optimising your site with SEO. A company blog can help you create decent and worthy backlinks to your web page and ecommerce store, as well, as ensuring that you have included relevant keywords in the body of your website copy.
A smartphone application
Some business owners like to take it one step further and create an easy and more efficient way of purchasing, and one way to do that is with a smartphone application. There seems to be an app for everything these days, and using an app can make purchasing more seamless and easier to do. However, there is a lot of processes involved in creating and app, not to mention the SDLC methods and tools. So it is important that you take the time to develop the app to make sure that it is relevant and user-friendly. A good idea would be to have a focus group and test the features before launching your final application.
Using social media
These days people use social media platforms and pages to sell as well as market their websites, and it’s not a bad idea at all. Social media can extend your reach tenfold when you are publishing the right type of engaging content, and shopping online via social media is easier than ever. Platforms like Facebook can even include a “shop now” button on your page. However, if marketing is just the idea of use of social media then put in place a decent strategy to ensure that you are consistent. You could even consider running a competition via your social media platforms to gain exposure.
Send free samples to online influencers
Finally, the power of the internet means that there are certain influencers online that could help promote and predominantly sell your products and service. Offering freebies to bloggers and vloggers can help boost your reach and audience. Look into the statistics of their followers and DA on their site to ensure that they are credible influencers within the digital world.
I hope these tips help you to market your online store.