Business Basics – The 4 Essentials To Making Your Small Business Flourish

Running a small business is one of the most daunting tasks a person can undertake. It often feels as though you’re swimming upstream, with each new turn bringing exciting opportunities but also additional stress. Simplifying the way you run your small business starts with the basics. Good, solid foundations will pave the way for easier project management, more financial success, and substantially lower stress levels. Read on to discover the four essential bases you need to cover to achieve small business success. 

  1. Get Tech-Savvy

Regardless of your industry, there will be gaps in your business model; areas that could be enhanced through some form of automation or technological contribution. Small business IT support operates as the third party – introducing the perfect IT solutions to fulfill your needs. There are so many options in the marketplace that, irrespective of your needs and your line of work, there will be a system, a support mechanism, or a platform that will join the dots necessary to enhance your operations at an affordable cost.

  1. Branding

Branding is a term people often associate with a logo and company colors. While these are quintessential elements that form a part of your brand, the true essence of branding lies in the personality you create for your company. By anthropomorphizing your business (giving it human characteristics), you’re giving birth to a more relatable entity. When people identify with the personality your company portrays, they’re more likely to support you. So, what kind of personality does your company have? Is it fun? Is it humorous? Is it professional and corporate? Express it in your company colors, motto, the language-style and tone you choose to adopt, and the way you connect with people online.

  1. Fancy Finance Systems

By fancy, we simply mean professional. If you’re building a new business from the ground up, it is best to develop a solid financial system to lay your foundations on. Creating workflow processes and systems while you’re small will enable you to grow quickly, and expand your client base, without chaos ensuing as a result of poor planning. It’s far more challenging to sort through existing chaos and introduce processes than it is to set up those processes from the get-go. Create an invoicing system and a payment policy. Decide how to run the finances under the guidance of a licensed accountant. 

  1. Workflows and Task Management Systems

Much like your finance department, the way in which you manage your projects and workflows will determine the success of your business. This is because project management calls for deadlines to be met and client expectations to be managed. A workflow system should clearly assign work to specific people, and accountability should lie with those individuals. The lifecycle of each assignment or project should be monitored with ease. Fortunately, there is a wealth of task management platforms that integrate seamlessly into existing team structures. 

The Secret Essential that is Most Overlooked

Yes, there is one extra essential that is so frequently overlooked, yet relevant to every aspect of life, not just work. Rest. Relaxation is a key element in productivity, yet small business owners often don’t account for it in their business models. The assumption is that relaxation takes place outside of work. However, as a small business owner, you may find that time outside of work is often non-existent. In the same manner that you would direct finances towards marketing in order to get a return on investment, you should direct time towards rest and relaxation in order to reap a return on investment in terms of productivity. 


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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