There are no two ways about it; if you have a business, you need a website too. The thing is, a good business website can cost upwards of $10,000 – it could, but it doesn’t have to.
If you want to create a slick, professional website for your company, it is perfectly possible to do it on a budget. Here are a few ways you can significantly cut down on the amount of money you have to spend to create a site that simply demands traffic:
Crowdsource Its Design
You’re a small online business – you need your website to look good, otherwise, anyone who finds it might not take you seriously and your brand image probably won’t be the best, but you can’t afford to pay some big designer in excess of $1,500 for a neat design. That’s not a problem! Simply use a crowdsourcing company who will show you a whole range of excellent website designs and let you choose the one you like best for a fraction of the cost. 99 Designs is a great website for this purpose, but there are others, and you’d do well to check them out if you want to ensure you’re getting the best value for money. Take your time.
Compare Web Hosting Packages
When you’re creating a business website, you need a hosting package and these range from the very cheap to the very expensive. Ideally, you should look for something in the middle – n choose the best web hosting package that gives you everything you need, has a good reputation and is somewhere between being really cheap and really very expensive and it should serve you well, at least while you’re getting started, and save you money. This is one case where it pays to spend a little more, but paying too much is silly.
You’re going to need content for that brand new business website, and if you’re on a budget that either means writing it yourself, or outsourcing it. If you have the time and you can write well then creating your content is a no-brainer, if not then you should look to outsource to an affordable and experienced freelancer. Often, this will mean outsourcing to another country, but if you do this, be sure to ask for samples first so that you can determine the writer’s ability to create content in what is likely to be his or her second language.
If you want people to find your small business’ website, then you need to optimize it for search engines like Google and Bing. You could pay someone to do this, but it would eat up a lot of your budget, and there are lots of free and low-cost courses, tutorials and books that should teach you the fundamentals so that you can do it yourself. Make use of them and save money.
If you have a particular skill, why not consider swapping it for a skill you’re in need of such as programming or content creation? There are so many online startups now that this shouldn’t be too difficult to swing!
Time to get building your website!