A few months from now and your explainer video flight is going to take off. You are excited but at the same time, you want to be sure that you will benefit from it. There are a lot of ways for you to do it but it will still depend on you and your input.
Explainer videos carry distinct traits to help you enjoy more out of your marketing campaigns. If you want to make these videos work to your advantage. There are several important factors you have to consider right from the get go.
Set Your Goals Before Anything Else
You have to remember that all things start with a purpose and it should be a good one at that. If you are eager to know what specific metrics you have to pay most attention to, you might want to identify several things before you start. Distinguish your target audience. Who are the people you want to choose your product? Do you target male or female audience? What are their works? What are their hobbies? When it comes to crafting your animated explainer video, you need to answer these questions about your ideal audience in a blink of an eye.
Establish an aim. What is your goal for creating an explainer video in the first place? Do you plan to educate your audience regarding your service or produce to save time on future sales? Do you aim to attract more site visitors or maybe, you simply want to convince them that your product is what suits them best. A clear objective in place may come in handy when you are monitoring if your marketing campaign is successful or not.
Evaluate Using Your Marketing Objectives
Is there is a call to action added to your video, like visiting a website? Does it involve a conversion like signing up for newsletters or downloading an eBook? If yes, study the results because these will give an idea if your explainer video really helps with your set objectives.
Search for Results in Publishing Platforms
- Your website
It is possible to make a comparison through adding your video to your site and checking its analytics in relation to the value acquired before you included the video. For example, bounce rates will affect the video’s success since they reveal the percentage of visitors who go to your site and leave right away. Low bounce rates mean your video kept the viewers hooked and they like to continue navigating.
It is directly related to the time visitors spend on the page where your video is embedded. Highly engaging videos keep people hooked until the very end which increases stay-on time.
- Social media
For sure, you post your explainer video on social media. It’s how you can measure engagement rates with ease through looking at comments, likes, shares or other forms of interaction with your post. How will it promote engagement? When you are looking for a solution, service or product ad you suddenly found a video which seems to be made right for you, you will consider it as a big blessing, right? If a video manages to touch you, it is not just natural for you to comment on it, like it and pass the word through sharing it. Reactions coming your way will help you gain insights regarding the perception of your audience of your animated explainer video.