At the moment, E-commerce is king when it comes to retail. Just take a look at the success of online giants, such as Amazon! Various online stores have managed to completely sweep demand from under their brick and mortar competitors feet, taking certain formerly large brands out of business. So how have they done this? Well operating online dramatically reduces costs meaning that you can offer products to your customers at a significantly reduced price. Customers also seem to favour the option of being able to order from the comfort of their own home and having their goods delivered directly to their door. So price and convenience are two of the main determining factors that lure consumers towards online commerce. With online retail so well established, problems now no longer lie in convincing customers to purchase goods from you when you don’t have a physical store. Instead, they lie in making your store stand out from the crowd. As you can imagine, plenty of people have cottoned onto the potential that operating online holds and the online market is now saturated with different stores and brands all vying for potential buyers’ attention. So how do you make customers notice what you have to offer? The key is in aesthetics. Here’s everything you need to know about aesthetic appeal and how to incorporate it into your web design.
The Importance of Aesthetics
Image sells, the same as ever. So you need to make sure that your site is looking good. Your webpage replaces your storefront and store, serving as the space where your goods are showcased, as well as the only means that customers have of viewing the stock itself! However, when shopping online, the customer has invested very little effort in getting to your store. They’ve probably simply clicked a couple of links to get there. So, it’s much easier for them to abandon and leave your store than they would in real life. Rather than awkwardly or politely walking through a couple of aisles before leaving your store, they can simply close a tab. In fact, it only takes a couple of seconds for someone to decide whether they are going to stay on your site or not. So, your initial design can determine whether someone gets as far as looking at what you have to offer. It needs to be good!
Outsourcing Web Design
The easiest and most effective way to achieve brilliant web design is outsourcing to a creative design agency. These individuals have plenty of experience, artistic flair, and coding knowledge which they can use to create stand out themes, navigation, and product display.
DIY Web Design
If you don’t want to outsource, you’re going to have a lot of work on your hands, and things will take a lot more time. But it is possible. You’ll have to take a few short courses in coding, HTML, and CSS. So keep an eye out for options near you.
As you can see, the success of an online business can largely depend on aesthetics. So make sure that your web page is noticeable, memorable, and appealing!